Before you start writing content for the web, discover the 8 fundamentals to know for an effective content marketing strategy!
Want to start a content marketing strategy? Are you ready to write your first articles for your professional blog? Attention: the writing of content for the web meets precise rules, adapted to the specificity of the medium. Here are the 8 fundamentals of web writing to know to write 100% web friendly content.
1. Content writing Meets Specific Objectives
A journalist print writes to spread information. A web writer also aims to inform; But it must also know how to convince its readers (to sell a product/service, to demonstrate its know-how or that of its client, to encourage the reader to stay on the site, etc.) and structure its text according to the rules Of natural referencing.
Content writing requires multiple skills, as well as the ability to meet specific goals, which differ depending on the domain of activity and the profile of the users to be targeted. To entrust this mission to a web editor is therefore not a luxury.
2. Select Topics According to Their Targets
Writing content requires choosing particular items: you do not publish everything and anything on your blog! To do this, one must take into account both its field of activity and the typical profile of its potential readers.
What message (s) do you want to address to your audience? What themes are they interested in? These issues are crucial. You will not publish cooking recipes on a real estate blog, nor offer legal advice on a platform dedicated to children. Good content is first and foremost a well-targeted topic, likely to appeal to your readers and attract you more qualified traffic.
Think about it: you write above all for the surfer!
3. Putting the Primary Information Forward
Draw attention: this is the secret of writing content for the web. Not only that of the readers, to which one must give the desire to read relying on the titles and the introduction. But also the attention of search engine robots, offering titles that allow them to index the page easily.
A good structuring of its contents thus aims to put the primary information (to understand: the keywords ) forward in:
- The titles Hn (H1 for the main title, H2 for the titles of parts, H3 for the subtitles …).
- The tags (title, meta description, alt …).
- The Description (about fifty words on average).
Warning: The main title and meta appear on the Google results page. It is therefore essential to work them well!
4. Optimize Content Referencing
Content writing aims at informing, convincing … and well referencing its pages! Natural SEO is an indispensable method for positioning its pages in the first results of the search engines. Without this lever, your content will not be visible to Internet users, and you will not get traffic.
Referencing a page passes through: