Editor’s note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To celebrate the launch of our New Digital Fundamentals Certification, Josh joins us this month to discuss the skillsets that marketers need to master the fundamentals of digital marketing.
To call ourselves digital marketers, it has become imperative to master the fundamentals of digital marketing. Today, marketers inhabit an educational universe that’s expanding at a rate of 7 new bachelor’s programs every year – but in this competitive educational marketplace, jobs are increasingly based on skills rather than degrees. And despite their growth, marketing degree programs are struggling to teach every skillset we need to legitimately claim we’ve mastered the digital fundamentals.
To be sure we’ve mastered these preliminary areas of a comprehensive digital marketing education, we need both knowledge and skills. We need to know the history and evolution of digital marketing. We need to know the ins and outs of the kinds of online media used for content promotion (like blog posts, white papers, videos, infographics, and press releases), and we need practice placing them in appropriate media moments.
These basic components of a digital marketing campaign allow us to execute marketing strategies with the care, precision, and digital mastery that today’s jobs consistently demand. That’s why we’ve laid out the 5 skillsets necessary to truly master the fundamentals of digital marketing: to help you prepare for the next step in your marketing career, and secure it in a solid foundation. Let’s dive in!
1. Digital Advertising
Although email marketing is often considered the staple of every digital marketer’s playbook (see skillset #4), it’s really just a single play with multiple options. A competent digital marketer knows how to assemble a binder of playbooks, each of which might include a list of relevant search engine marketing tools that complement each other. At the same time, masters of digital fundamentals know where they can strategically place ads that reinforce email messaging, and they understand the importance of participating in complex, growing trends like affiliate marketing and programmatic ads.
A quick Google search of these terms and their definitions will show it is no easy task to comprehend these relatively new outreach methods, much less harness them skillfully. But masters of digital fundamentals can balance these skillsets in order to solidify a brand’s place among the rank and file of similar brands competing for the top spot on search engine result pages.
2. Social Marketing
With literally hundreds of social media platforms developing since the late 1990s, social media marketing is essential for conducting digital business successfully. Competent digital marketers know that Facebook, Twitter, and YouTube get our feet in the door. But a master of the digital fundamentals also knows that their brand needs to harness the staying power of more permanent visual platforms like Instagram and Pinterest, at the same time making ample use of more ephemeral visual platforms like Snapchat, Periscope, and other live streaming services.
In more recent years, LinkedIn has become Go to the full article.
Source:: Online Markketing Institute Blog