One of the greatest filmmakers of all time, Sir Alfred Joseph Hitchcock, once said:
“To make a great film explainer video, you need three things: the script, the script, and the script.“*
And, as a writer, I very humbly agree.
*quote may have been slightly amended!
The backbone of any great video is a meticulously planned script that is concise, interesting, and effective. In this article, we’re going to share 5 secrets that will help you write an amazing script that will no doubt result in an amazing explainer video!
1. Create a Solid Plan
“Failing to plan is planning to fail.”
Ideally, you shouldn’t start any marketing project without a clear plan in front of you. This is particularly true for creating an explainer video, because failing to plan at the script stage could lead to unexpected costs further down the line.
If you want to change something at the script stage, it’s as simple as hitting ‘backspace’. But if you want to make changes once your video has been illustrated, animated or had the voiceover recorded, the changes take more time and effort, and therefore cost money.
Before putting pen to paper (or fingers to keyboard), make a list of the key points that you want to talk about. For a 60 second video, you should be looking to focus on a maximum of 4 key points.
An explainer video should be the hook, not the manual.
Keep it simple and to the point. Your main aim is enticing the viewer to want to find out more, not telling them the entire history of your brand including every single client you’ve worked for – there should be a place on your website for that.
After you’ve got your key points down, it’s time to focus on your storyline. Most traditional explainer videos follow this formula:
So it’s a good idea to put yourself in your customers’ shoes and think about why they should want to use your product or service.
What problems do they have?
How does your product, brand or service directly solve those problems?
And how do you solve them better than your competitors can?
This is a lot easier than it sounds. When you’re so close to your business, it can be difficult to step back and see it from an outsider’s point of view.
By working with a video marketing agency, you can talk to people who may have never heard of your product before and inject some fresh blood into your marketing strategy. Not only fresh blood – fresh, creative blood. I’ll stop saying blood now…
In addition to that, most agencies will have a brief template that they will ask you to fill out which is basically a glorified script plan. It will help them to understand everything they need to know to create the perfect explainer video for your brand.
2. Think about Tone
Once you have your plan nailed down, it’s time to think about the tone of your video and how you want the story to be delivered.
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Source:: Business 2 Community