Editor’s Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new classes in our updated catalog, he joins us to discuss a growth hacking strategy that content marketers can use to boost their conversion rates.
There are thousands of workable content marketing strategies, but a select few have higher-than-average conversion rates. These content strategies fall under the category of growth-hacking strategies, which include ways of enhancing leads and conversions in a very short period of time.
One of these content strategies is the four-step process outlined below, which I’ve personally seen increase conversion rates for nearly a dozen affiliate marketing websites focused on growth hacking. Let’s dive in!
1. Research and Develop Consumer Insight
Every business has indicators of success, or success signals. These success signals range from the number of leads generated by a single blog post (obvious), to a single click through to a landing page (less obvious).
Growth hackers and conversion-oriented content strategists research and develop consumer insights by harnessing the power of data to narrow down exactly what these success signals tell us about our users. Their methods might include conducting polls, surveys, and interviews—each of which can be achieved with ease on social media—as well as implementing user tests or following the trail of web analytics wherever it goes, which can require some buy-in.
All of these methods can and should be used to pinpoint exactly what your business is doing that is working to convert casual users into customers, and what your site is doing that isn’t working to convert casual users into customers.
Pro-Tip: Use at least two different methods to test your insights into what’s driving users to convert.
2. Publish Information Most Relevant to Incoming Traffic
One easy success signal we haven’t mentioned is incoming traffic to your website.
Most businesses know that if users perform a search and click through to our website, then we’re doing something right in terms of relevance.
But content strategists and growth hackers also know that a steady stream of traffic doesn’t always spell a steady stream of conversions. They also know that the right kind of traffic does.
So what’s the right kind of traffic? Organic search traffic.
Organic search traffic is drawn to your website because you publish some of the most relevant information pertaining to a certain set of keywords, whether that information appears in an advertisement, a search result, or both.
Now having the most relevant information available on a certain set of keywords also means publishing content well and publishing ads often, both of which should focus on repeating the set of keywords that best draws your organic search traffic.
Pro-Tip: Match your calls-to-action with the keywords that incoming traffic is searching before they are referred to you. That means if users who search “content marketing strategy” are coming to you, you should probably include a call-to-action that says “Get Our Content Marketing Strategy” on a landing page.
3. Appeal to Authority for Credibility
If content strategists Go to the full article.
Source:: Online Marketing Institute