By Ivan Ivanov
Marketing is an ever changing paradigm of content promotion for the purpose of brand awareness and product sales. Far before the internet was around, print media advertisers were setting the foundation of what would later become a billion dollar industry with the rise of telecommunications and later the online marketplace.
However, today we are seeing a shift towards inbound marketing. It could be argued that social media marketers are setting the foundations for the new-age advertising that is to come in the next few decades.
While some are scared that we would be blasted with advertisements everywhere we look and others are worried about the implications of VR (virtual reality) and AR (augmented reality) marketing, we tend to be hopeful.
In fact, just by looking at the Twitterverse, you will be able to note the first steps we take as a community towards humane advertising and brands humanizing marketing. And it’s no wonder that Twitter is a great example for this.
People visit Facebook to check on their relatives and friends. They visit Instagram to check out cool photos and videos. But they visit Twitter to primarily engage with the latest news, trends and entertainment.
Yes, YouTube is regarded as the new media platform, but the Twitterverse is the place people visit to directly engage with what’s happening in the world around them. And with the U.S. President using the platform constantly, things tend to be looking up for Twitter.
With that in mind, and with so many brands misappropriating what the platform is all about, we decided to spend some time and gather some interesting insights on the best social media marketing strategies that brands could use to step up their Twitter game.
How to Tweet
Tweeting is as easy as writing a few lines of text and clicking a button. Yet, most brands tend to misuse the platform all the time.
Striving to achieve the highest followers numbers, some brands disregard engagement rates due to the notion that not every tweet is successful. And this is true. Even some of the best brands on Twitter have low levels of engagement on most of their posts.
Nevertheless, this notion often leads brands to completely disregard the notion of humanizing content and the core purpose behind Twitter as a platform.
Lead a Community, Build a Following
When pushing their marketing campaigns on Twitter, some brands tend to think that it is all about the numbers and the brand awareness. Yet, the best proven strategy for tweeting is to instead focus on building a following first.
Yes, the ultimate goal is promotion, but don’t push only promotional Tweets. Take Diageo News PLC., for example. Having a pretty strong social media marketing campaign, they primarily use Twitter to promote their product or other promotional material, instead of trying to build a following. With over 32K followers, they rarely receive more than 10 retweets. In fact, their engagement is extremely low.
What could the brand do?
Instead, Diageo could focus on what their audience Go to the full article.
Source:: Business 2 Community