By Lucy Barret
If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare.
You’ll have seen a thousand different articles on SEO: on-page optimization tips, off-page optimization tips, SEO basics, email marketing tips, etc. online and implemented them – only to see them fail, or worse, backfire.
Don’t worry, you’re not alone. SEO can be tricky, and there is always a huge scope for overdoing or underdoing things. While I can’t fully solve this problem for you, I’ll make an attempt to round up the most commonly faced SEO challenges with WordPress so that you can look into your site and make some amends.
The important thing to understand here is that the same factors can prove to be a boon as well as a challenge when it comes to SEO. The key is to understand your own website intricately and devise plans depending upon what works best for you. Listed below are a few things that are commonly done wrong.
1. Finding the right theme
Ask yourself, how did you choose your WordPress theme while creating your website? Odds are you picked the most visually attractive theme that you thought would appeal to your customers.
Another common mistake people make is picking the most premium or commonly-used themes, as they think these are shortcuts to success. This is where you’re going wrong. Many complicated themes are filled with poor code that slows down your website. And loading time is a small but significant factor that affects your SEO rankings.
So pick a theme that works best for the nature of your website. Minimalist themes can be just as effective as complicated themes. And remember to check how often these themes are updated; you do not want an outdated theme dragging your site down.
2. The plugin game
WordPress plugins can truly be a boon for website SEO. But people tend to overdo it by adding too many of them and as a result, the website becomes heavier and slower to load. In order to improve user experience and your website ranking, it is imperative to pick and install only the right plugins for your website.
Multiple plugins also tend to occupy excessive server resources. Therefore, many managed WordPress hosts do not allow websites that consume too many resources.
3. The sitemap issue
As a basic WordPress website doesn’t give you too many features and controls, you’re bound to install SEO plugins, most of which have the option of sitemaps. You can even create multiple sitemaps by getting additional plugins to allow you further control over your site.
But here’s the problem. Many people forget to submit their sitemaps to Google Search Console. Once you fail to do that, search engines stop recognizing your sitemaps and needless to say, you won’t show up anywhere despite all your customized plugins.
4. Link stuffing gone wrong
Adding links to your site is one of the most important SEO tactics, and can do Go to the full article.
Source:: Search Engine Watch