Marketing in the IT industry can be difficult. Not a lot of people understand the ins and outs of computing or software, and so trying to explain your product to viewers, and get them excited about it at the same time, is a real challenge.
In this article, we’re going to look at 10 of the best IT explainer videos of all time to give you some inspiration and hopefully inspire you to make the best explainer video you can for your brand, product or service.
1. AnchorPoint Security
What better way to promote your managed IT security company than with a full swat team, complete with torpedos, guns, and a helicopter?
With animation, anything is possible, and AnchorPoint Security really took advantage of that. The cyber security market is saturated and also…kinda dry! But AnchorPoint Security’s fun animated video presents the struggles of security analysts in a humourous and refreshing way that everyone can enjoy watching.
Intel is a household name, but how many of us know what Intel actually do?
Enter: Jim Parsons.
Intel used The Big Bang Theory actor in their recent explainer videos as a way to draw attention to the work they do behind the scenes, such as powering 90% of the world’s super computers.
The videos are short, snappy, and thanks to the A-list celebrity at the centre of them, shareable.
This video uses just two actors and a small amount of props to explain, in an engaging way, how NewVoiceMedia can deliver more customers for their clients.
The actor speaks directly to the camera, almost in a vlog-format, and this demands more attention and makes the video feel more personal.
The interactions between the actors are funny, and also have a candid feel to them. This strong rapport and the narrative-driven explanation of the product makes this video enjoyable to watch.
Pre-roll videos, the ads that play before your chosen content on YouTube, need to demand attention and get to the point…fast! After all, they only have 30 seconds to peak the viewer’s interest.
Vuelio, much like AnchorPoint Security, took advantage of animation to make their pre-roll explainer video attention-grabbing from the off-set. Their video includes rockets, horses, horses in rockets – what’s not to like?!
A large portion of today’s current workforce belong to the generation that grew up playing video games. So if you want to reach those people, what do you do?
You create an 8-BIT video game-themed explainer video of course!
Panorama9 didn’t just create an explainer video to promote their cloud-based service with enterprise Network management, they created IT-MAN!
Their video is fully-themed, from the storyline, through to the visuals, and even down to the sound effects. This nostalgia-inducing video gets people talking and sharing, and that’s exactly what makes it one of the best IT explainer Go to the full article.
Source:: Business 2 Community