T-Mobile Reaches Past Snapchat Kids With 50% Off for Seniors


T-Mobile U.S. has an offer for older mobile-phone users with no kids at home — two lines and unlimited data for $60 a month.

The new plan, representing half off the standard price of $120 for two lines, starts Aug. 9 for consumers over age 55, T-Mobile said Monday in a statement. It includes fees and taxes.

Seniors represent a unique business opportunity for wireless companies because they use their phones less than younger subscribers and tend not to watch as much YouTube or upload video clips. Adding less-intensive customers would help T-Mobile boost subscribers without taxing its network as much.

T-Mobile U.S. has an offer for older mobile-phone users with no kids at home — two lines and unlimited data for $60 a month.

The new plan, representing half off the standard price of $120 for two lines, starts Aug. 9 for consumers over age 55, T-Mobile said Monday in a statement. It includes fees and taxes.

Seniors represent a unique business opportunity for wireless companies because they use their phones less than younger subscribers and tend not to watch as much YouTube or upload video clips. Adding less-intensive customers would help T-Mobile boost subscribers without taxing its network as much.

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Source:: Advertising Age Digital

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