Did you check your inbox today?
There’s probably a bunch of mail marked “unread” that you won’t get around to.
As an email marketer, it’s your job to ensure that readers are drawn to your message, click through, and read your email.
Without a stand-out subject line, this isn’t going to happen. Emails with weak subject lines remain unread and eventually fade away.
It wouldn’t be overkill to say that subject lines make or break your email campaign.
In this guide, I’ll demonstrate a few tricks you can use to ensure your subject lines drive clicks.
Open Rate is King
Open rate is a measure of how many people actually open your email.
If you send out 100 emails but no one opens your message, your email campaign was a waste of time and effort.
The average open rate is 25%. However, you should try to outperform this benchmark.
If you’re not convinced as to why you should – just take a glance at some of these email marketing stats:
- By the end of 2017, there will be an estimated 3.7 billion email users.
To put that in perspective, the world’s largest social network Facebook has 1.94 billion users.
- 90% of adults in the US use email.
Email is the most popular online activity across all age groups from teenagers, working adults, to retirees.
When you combine these facts, it translates to an exceptional ROI.
For every dollar spent on a successful email campaign, you can expect $38 in returns. This makes improving your open rate critical for success.
1. Start With A KISS In Mind
You may have heard of the infamous design principle “Keep it Simple Stupid.”
The great news is that it works for your subject lines (though we’ll never call you stupid).
Clear and concise subject lines perform extremely well. With the average person receiving 121 emails per day, you can understand why short and sweet is effective.
People don’t have time for games or cryptic messages.
They want senders to immediately get to the point as to why they are emailing them.
MailerMail recommends limiting subject lines to 28-39 characters. This is the range in which click-through rates are highest.
Check out this sample inbox for yourself to see which subject lines stand out.
Short subject lines also improve email experience on mobile.
You also want to avoid cutting off important words. These subject lines from MarketingProfs and Elegant Themes leave readers annoyed:
2. Arouse Emotions To Motivate Action
People make decisions based on emotions rather than logic.
The fear of missing out (aka FOMO) is one such emotion. If you can craft your subject line copy to trigger a feeling of urgency or loss aversion, the results can be incredible.
You can easily accomplish this by hinting at time-sensitivity.
Mention an upcoming deadline or limited time remaining to avail an offer to get readers to act fast and click-through.
This subject line from Parabo makes sure readers take swift action.
Use phrases such as “Today Only” or “Get this deal before it’s gone” to bring to Go to the full article.
Source:: Business 2 Community