Strength in Numbers: Publishers Team Up in Fight Against Google and Facebook

By adageeditor@adage.com (George Slefo)


The duopoly is forcing some unlikely partners into bed with each other.

Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that’s expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to various estimates.

The duopoly’s biggest advantage is immense reach among consumers who sign in and reveal all kinds of details about themselves.

The duopoly is forcing some unlikely partners into bed with each other.

Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that’s expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to various estimates.

The duopoly’s biggest advantage is immense reach among consumers who sign in and reveal all kinds of details about themselves.

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Source:: Advertising Age Digital

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