By Dan Radak
Alexas_Fotos / Pixabay
Let’s face it: people make their buying decisions based on what they find about you online. This is exactly why you need to focus on what shows up in SERP when they type your business’ name in the search box and press enter. And, this process of controlling your search results is called online reputation management.
Unfortunately, this is one of those practices we turn to when our brand image has already been compromised. Even though such issues can be addressed easily, the key is to build and implement your ORM strategy before you need it.
Let’s see how to do so.
Assess your Current Online Reputation
75% of your users won’t look past the first page of SERP. So, to figure out how well your business is performing online, you need to put yourself in the shoes of your customers. In other words, you need to assess your rankings by searching for your brand name, products, and employees on Google. Here is what you need to know:
- Google uses personalized and local searches to offer the most relevant content. Therefore, a person searching for your business won’t come across the same results as you will. This is exactly why you need to make sure that you sign out of your Google Account before you start your research.
- Use the keywords people are going to search for.
- Check whether there are any misspellings or variations of your name.
- Search results vary across search engines. So, even though Google is king, you should also pay attention to other major search engines.
Which ranking category do you fall into?
Once you collect your search results, you need to see whether they are satisfactory or not. Namely, there are several categories they may fall into. Each of them may significantly influence the way people perceive your business.
- Negative search results mean that there is at least one piece of content spreading negative word of mouth about you. However, this doesn’t necessarily mean that your site or products are bad. In today’s world of hyperconnectivity, it’s disturbingly easy to have your reputation tanked by negative reviews, false information, competitor attacks, negative media coverage, and hate sites.
- Irrelevant or outdated search results are an obvious indicator that you need to start improving your online reputation.
- Searches that are not about you. This simply means that there is another company using the same name online. In the best case scenario, these search results will prevent a user from finding you. However, what happens if you get mistaken for someone with a bad reputation? This may affect your overall brand image.
- Relevant searches are based on accurate content about you or your brand. Of course, no one expects you to fall into this category from the very beginning. This is something you need to earn over time.
Give your Website a Boost
Keep in mind that your website is still the primary channel of your business’ online promotion. According to the Nielsen Group, brand websites are the second most trusted advertising source for customers. To make sure your Go to the full article.
Source:: Business 2 Community