‘Strange Mode’: Netflix And Lyft Team Up to Deliver Immersive ‘Stranger Things’ Experience

By Erica Abbott

Wikimedia Commons

Are you ready to take a trip to the Upside Down? To celebrate the upcoming premiere of “Stranger Things” season 2, Netflix teamed up with Lyft to take passengers on the creepiest ride of their lives—and the paranormal “Strange Mode” experience sounds truly terrifying.

According to Deadline Hollywood, the ride-sharing service’s immersive experience “includes flickering lights, radio static, malfunctioning seats, a driver that vomits a slug in front of you, a pulsating ceiling, and an Eggo reward at the end.” All nods to the eerie happenings on the hit Netflix series, riders will be frightened from start to finish.

“Stranger Things have never happened in a Lyft ride,” Lyft co-founder and CEO Logan Green tweeted about the experience, which will be available customers in Los Angeles and Philadelphia on Oct. 27 and 28 from 4 p.m. to 9 p.m.

Lyft users nationwide will also have access to an in-app experience, which will transform the app’s traditional car icons into Eleven’s favorite waffles, Dustin’s red-white-and-blue trucker hat, the show’s glowing red logo and even twinkling Christmas lights. (Messages from mysterious alternate dimensions not included).

The frightening incidents that occurred in the fictional town of Hawkins, Indiana and the Upside Down during season 1 have never sounded more appealing to “Stranger Things” fans—even if the immersive ride sounds like a bit of a nightmare.

The second season of Netflix’s “Stranger Things” premieres Friday, Oct. 27.

See how social media reacted to Lyft’s “Stranger Things”-themed ride below:

Social Media Reacts to Lyft’s Paranormal “Strange Mode” Ride In Celebration of “Stranger Things” Season 2

#Media #StrangerThings + Lyft are offering Philly + LA riders the option to take a ride on “Strange Mode”. Experiential marketing is the pic.twitter.com/IGyRERX2Pf

— Shelby Ivey Christie (@bronze_bombSHEL) October 26, 2017

This looks awesome! https://t.co/qcFeEIiAUw

— Varughese Jacob (@Varughesejacob) October 26, 2017

❤️❤️❤️❤️ https://t.co/KQUxlil9Pn

— Lara Cohen (@Larakate) October 26, 2017

OMG I need to take a @lyft this weekend. only happening in Philly and LA when u choose strange mode #strangerthings https://t.co/5sQ7QxtcZN

— CHiCA (@oCHiCAx) October 25, 2017

I survived the #ScarriersHouseOfHorrors, so I know I can handle anything. Bring it on @Lyft! https://t.co/AcrvPEVXir

— John Legere (@JohnLegere) October 26, 2017

I am SO MAD that I’m nowhere near LA or Philly this weekend. https://t.co/OwrDGPezPS

— Natalie Howard (@nattles1217) October 25, 2017

This is funny! can’t wait for Stranger Things season 2 #Netflix
Strange Mode: Lyft x Stranger Things https://t.co/xWNE9qHxh9 via @YouTube

— Carl Dukes (@putemupcdukes) October 25, 2017

What are your thoughts on Netflix and Lyft’s “Strange Mode” ride? Do you think it takes the “Stranger Things” experience a bit too far? Sound off in the comments section below!

Photo credit: Lowtrucks, Netflix, Wikimedia Commons

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