That’s the number of emails the average person receives per day, according to a study by the The Radicati Group.
Does this mean that sending email marketing campaigns is futile? Is there simply too much clutter in the inbox for your company to break through? Heck no!
While there is definitely steep competition for attention, a strong subject line will put all eyes on your email. That’s why I’m going to share five stellar examples of email subject lines that you can adapt for your own campaigns to cut through the noise!
1. Create a sense of urgency
According to the Email Institute, email subject lines that create a sense of urgency can lift open rates by up to 22%!
When a consumer feels a sense of urgency they are compelled to move through the sales cycle quickly so they do not miss out. Brands can create a sense of urgency by offering a limited time sale, limited quantities of a popular product, or a limited time to sign up for something.
In the example below, Williams Sonoma creates a sense of urgency by saying “FINAL HOURS!” for a sale of 40% off. That’s a pretty big discount and people on their email list won’t want to miss out on it. Therefore they will be compelled to click through and purchase right away.
Creating a sense of urgency doesn’t have to direct people to do something within the next few hours, but if the deadline you’re promoting is too far away, it won’t evoke a sense of urgency.
The latest email marketing research from Sidekick has found that subject lines with the word “tomorrow” in them tends to lift open rates by about 10%. That factor alone may indicate that sending an email 24 hours in advance of a promotional deadline is an effective tactic.
If you’re using email marketing software like MailChimp or HubSpot you can a/b test different subject lines against each other. For example, you could test:
Subject Line A:
Final Hours! Up to 40% Off Soaps and Lotions
Subject Line B:
Ends Tomorrow! Up to 40% off Soaps and Lotions
Learning which subject line best resonates with your recipients will help you craft higher converting emails.
2. Build excitement with influencers
By now you have probably heard about influencers. These are people who have a lot of followers on social media or fans in general. Famous actors and actresses are traditional influencers, but popular YouTube personalities and bloggers are also considered influential.
The one thing all influencers have in common is the power to mobilize their thousands or even millions of followers and fans. One tweet, Instagram story or blog post from the right influencer can make a product sell out instantly!
Once you develop a working relationship with an influencer, it’s common to leverage that relationship on Facebook, Instagram, Twitter and so on, but why not take it a step further to email?
If the influencer you’re working with has name recognition with your target audience, use your relationship to Go to the full article.