Snapchat Moves to Create a Safer Environment for Brands

By glsoane@adage.com (Garett Sloane)


Snapchat is trying to reassure marketers that it’s a safe place to advertise, striking deeper partnerships with outside companies to keep an eye on Snapchat content and where ads run.

Snapchat is working with Integral Ad Science, DoubleVerify and Moat to monitor the app for explicit content and prevent brands’ ads from appearing in risky places.

“The Snapchat brand safety protocol is designed to block any ads from appearing adjacent to user-generated content that is determined to be inappropriate or objectionable,” DoubleVerify said in a statement Tuesday.

Snapchat is trying to reassure marketers that it’s a safe place to advertise, striking deeper partnerships with outside companies to keep an eye on Snapchat content and where ads run.

Snapchat is working with Integral Ad Science, DoubleVerify and Moat to monitor the app for explicit content and prevent brands’ ads from appearing in risky places.

“The Snapchat brand safety protocol is designed to block any ads from appearing adjacent to user-generated content that is determined to be inappropriate or objectionable,” DoubleVerify said in a statement Tuesday.

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Source:: Advertising Age Digital

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