Snapchat Adds Users at a Slower Rate as Losses Pile Up

By glsoane@adage.com (Garett Sloane)


Snapchat CEO Evan Spiegel wasn’t in a dancing hot dog mood on Thursday.

Spiegel came off as slightly frustrated with Wall Street analysts during Snapchat’s earnings call — it’s second as a publicly traded company — after announcing disappointing results. Snapchat’s ad revenue was lower than forecast, as was user growth.

The 27-year-old CEO and his top lieutenant COO Imran Khan explained to Wall Street that there were challenges, but that the company was progressing and innovating in core areas like ad technology and new products for users.

Snapchat CEO Evan Spiegel wasn’t in a dancing hot dog mood on Thursday.

Spiegel came off as slightly frustrated with Wall Street analysts during Snapchat’s earnings call — it’s second as a publicly traded company — after announcing disappointing results. Snapchat’s ad revenue was lower than forecast, as was user growth.

The 27-year-old CEO and his top lieutenant COO Imran Khan explained to Wall Street that there were challenges, but that the company was progressing and innovating in core areas like ad technology and new products for users.

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Source:: Advertising Age Digital

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