By Louis Spanos
A Smart Start for your B2B’s Social Presence
Like any other Millennial, I’m obsessed with social media. I scroll through Facebook to see who’s engaged or expecting, Instagram to see who’s been to that new fusion restaurant and LinkedIn to keep tabs on my classmates’ professional ventures. While we’ve all been busy swiping and double tapping our way through life, someone realized they could make a ton of cash using these platforms for marketing. I mean a lot. Today, all companies list social media as an integral (if not the most important part) of their marketing and public relations operations.
Some companies have used social media to come back from the brink of obscurity (hello, Denny’s) while others have had bad situations go from bad to worse play out on social media (RIP, Fyre Festival). It’s tempting to experiment with a social media strategy that sees your account slinging out sassy comebacks like Wendy’s, but it’s not in the cards for everyone. Especially if you’re a business-facing company, or B2B. No one wants their accountant serving out sick burns, they just want their taxes done on time.
Why Use Social as a B2B?
So, we already know that a lot of companies use social media as a marketing tool. Is it a worthy investment for a B2B though? Survey says yes. According to HubSpot, 90 percent of marketers report that their social media efforts generated more exposure for their company and increased sales. By spending as little as six hours a week, 66 percent of those surveyed saw lead generation benefits from their social media activity and revenue increases nearing 25 percent.
Being a B2B on social media does not mean you can’t have fun and engage with your audience. If your company only posts sales pitch after sales pitch, you’ll alienate existing customers and push away potential leads. Whether your company already has a Facebook account or you’re just dipping your toes into the water, now is the time for you to invest in your social media efforts and tell your company’s story.
Consistency is Key
If you’re worried about your current social media presence, take a breath. Establishing a company’s social media account is quick and easy. The most important thing to social media is consistency in posting. If you’re planning a social media strategy where your company begins by posting on a frequent basis, you need to be prepared to maintain that frequency.
There’s been a million different studies for what day or time posts on a specific platform perform best, but the best advice I can give you is to create a schedule that you can stick to. What does this mean? If you want to launch an Instagram for your office furniture company, it’s better to start by posting less content consistently than it is to post more content inconsistently.
Source:: Business 2 Community