Small Business Owners Can Shift Marketing Approach During Summer Months

By David Kiger

Stevebidmead / Pixabay

Summertime has arrived (even if the calendar says it starts June 20) and with the warmer temperatures comes time off and vacation plans for many of us. It can also be an active time for small business owners, and summer activity can lead to different marketing approaches.

Here are a few ideas for summertime planning and promotions for small businesses.

Get active

Community events can be a great way to increase exposure and get to know potential customers. In a story for the Small Business Administration, Rieva Lesonsky writes that small business owners should look for opportunities at street fairs, festivals, fun runs and outdoor concerts.

“Contact your chamber of commerce and your city’s parks and recreation department to find out what events are planned for the upcoming few months,” she advises. “Decide which events are likely to attract your target customers, whether that’s health-minded seniors, parents with toddlers in tow or millennial music fans.”

How to get involved? Lesonsky offers these ways to participate:

  • “Sponsor the event in return for your name on flyers, programs or banners at the event.”
  • “Host a booth at the event and give out free samples or sell your product. (Be sure to collect contact information with a signup sheet or fishbowl to collect business cards).”
  • “Donate product to the event (a health food store could donate healthy snacks for refreshments at a fun run, for example).”

Reach out to current clients

The holiday season is often the time that businesses reach out to dedicated clients to thank them for their business. But summertime can bring opportunities to show this kind of appreciation. A story by QuickBooks details some ways to do it, including golf outings, taking clients to a baseball game, or putting on wider-ranging events.

“To show appreciation for a large group of customers, host a barbecue,” the story states. “Or share your expertise by holding a free class. For instance, if you run an arts and crafts store, hold a workshop to show families creative craft ideas for kids during the summer. Your gestures will demonstrate that you’re thinking of customers this summer — and will be there for them when the season ends, too.”

Themed promotions

There seems to be a fun “national day” of something several times a week, like the recent National Doughnut Day, which earned a lot of buzz on social media. As Rohit Arora writes for, these days, along with holidays and the warmer weather, can be a way to create promotional opportunities.

“The Fourth of July presents a wide range of opportunities, including American-themed promotions,” Arora says. “Restaurants and other food retail businesses can take advantage of National Ice Cream Day on July 17 and National Waffle Day on August 24. Bars and nightclubs can plan for occasions such as National Pina Colada Day (July 10), National Daiquiri Day (July 19), and National Tequila Day (July 24).”

Collaborate with business neighbors

When the weather is pleasant, it could be smart for nearby businesses to work together to present an outdoor event. Lesonsky writes Go to the full article.

Source:: Business 2 Community

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