Slack's Head of Marketing Discusses Slack Etiquette at Slack HQ

By adageeditor@adage.com (George Slefo)


Slack hasn’t had a CMO since November of last year, when Bill Macaitis stepped down and moved to an advisory role within the company.

Although she does not carry the title, Kelly Watkins, head of global marketing at Slack, now makes all marketing decisions and reports directly to the company’s CEO, Stewart Butterfield.

The workplace productivity messaging platform (which can also sometimes be a distraction) is valued at nearly $4 billion, and has snagged clients like IBM, Airbnb, Capital One, Dow Jones, Buzzfeed, NASA, Deloitte Digital and Ogilvy.

Slack hasn’t had a CMO since November of last year, when Bill Macaitis stepped down and moved to an advisory role within the company.

Although she does not carry the title, Kelly Watkins, head of global marketing at Slack, now makes all marketing decisions and reports directly to the company’s CEO, Stewart Butterfield.

The workplace productivity messaging platform (which can also sometimes be a distraction) is valued at nearly $4 billion, and has snagged clients like IBM, Airbnb, Capital One, Dow Jones, Buzzfeed, NASA, Deloitte Digital and Ogilvy.

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Source:: Advertising Age Digital

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