By Lucy Barret
Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely.
In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine.
Then, last month, the news came that Google’s Chrome browser will begin displaying a “Not Secure” warning message for unencrypted webpages. This message will be displayed in the address bar of websites not running the HTTPS protocol. Imagine a situation where your visitors withdraw from your website after seeing this warning message.
Google does check whether your site uses HTTP or HTTPS protocol. It might not be a crucial factor if you are not very serious about your website. However, if you are an online business, this is not something to overlook – website visitors demand secure connections to the websites they are interacting with.
If you aren’t too familiar with the technicalities of SEO, working with HTTPS might seem a bit intimidating. However, it isn’t as complex as it seems to be. Also, the good thing is that you do not have to understand the behind-the-scenes work when it comes to implementing HTTPS.
So, is HTTPS important?
Yes, HTTPS is undoubtedly essential, and many websites have already made the shift.
At the time that HTTPS was announced as a ranking signal, it was only a “light” one and affected less than 1% of global searches. But Google warned that this could strengthen over time, and we have already seen with Mobilegeddon how Google can shake things up once it decides to put emphasis on a particular element of the web.
For a website that have a HTTPS protocol, the search bar in the browser will display a lock symbol, and on Google Chrome, the word “secure”. However, if it isn’t on HTTPS, you won’t see the symbol and users may consequently be more wary about what data they enter – especially if soon, they start to receive a warning about the site’s security.
Exhibit A: Search Engine Watch
Benefits of shifting to HTTPS
Makes your site secure
This is the most obvious benefit of shifting to HTTPS. When you are enforcing HTTPS on your site, you are guaranteeing that the information passed between the client and the server can neither be stolen nor intercepted. It is basically a kind of proof that the client’s data wouldn’t be messed with in any form.
This is great for sites that need the customers to log in and accept payments through credit or debit cards.
Okay, so if someone even does manage to intercept it, the data would be completely worthless to them. In case you are wondering why, it is because they obviously wouldn’t have the key to decrypt it. As website owners, you would have the key to do so.
You must have heard of middleman attacks. However, with HTTPS, it is close to impossible for anyone to trick your customers and make them think that they are Go to the full article.
Source:: Search Engine Watch