Should I Hire an Inbound Marketer or Partner with a Marketing Agency? Understanding the ROI of Each.
By Andrew Macey
As the old saying goes “anything worth doing is worth doing well” and inbound marketing is certainly no exception to this rule. Ask any marketer and they would most likely agree, inbound is a full-time job. It does not always replace other marketing activities (paid media, events, account-based marketing), but instead it complements these items. Adopting inbound marketing requires planning, execution, and analysis, providing even the savviest marketer a full to-do list.
In most cases, businesses that are just starting with inbound, or who have recently implemented an inbound marketing tool such as HubSpot, have quickly realized that the resources needed are not always there. It is uncommon to find extra hours in the day to devote to new marketing initiatives without taking time and effort away from other items.
In this case, businesses are required to look elsewhere to effectively execute inbound marketing. The two most common options are to hire an inbound marketer internally or to partner with an inbound marketing agency. This can be a difficult decision and most likely each marketer has his or her own opinion. In the end, it is all about results. Inbound is an investment and the focus should be on ROI. It’s important that this work is done correctly from the start as to build optimal momentum. In this article we will discuss both options and provide some additional insight to help make your decision easier.
Hiring an Internal Marketer
The first inclination might be to hire a marketer to join your full-time team. For many executives, keeping marketing completely in-house is a priority. This can be an effective option as you have complete control over the workload of this employee and can adjust as needed. Another important item here is this employee’s familiarity with your business and solutions. With an internal employee, he or she can complete the same new-hire company training that all employees go through, ensuring a high level of understanding of company vision, goals, and products.
Another benefit to hiring an internal employee is the fact that you can allocate his or her time toward additional activities outside of inbound marketing. Although inbound does require much of one’s attention, there are other items that can become necessary and having another employee to allocate toward these needs can be helpful. Finally, internal employees are seen as a long-term investment. Hiring the right addition to your internal team is critical and finding the right person who fits your company’s culture and values can be of huge value.
There are a number of reasons, however, that you may choose not to hire a full-time inbound marketer. The most common reason is cost. We all know that the cost of an employee is not simply the salary, but there are many additional line items that add up. These include benefits, computer or phone, vacation time, etc. Also, keep in mind that you’d probably be looking to hire an experienced marketer, so you will most likely be paying a premium. Additionally, any new hire will have a Go to the full article.
Source:: Business 2 Community