One of the most critical, and most challenging, aspects of running a small business is marketing it. Most entrepreneurs have little to no background in marketing, and often lack the resources to hire the talent that could make a difference in this area, especially early on. Failing to market your business and its products effectively can be costly; poor marketing can limit your company’s exposure to new customers, and can leave you vulnerable to more market-savvy competitors.
However, it doesn’t have to be this way. Even if your company lacks resources, it can get its message out and create product awareness. Here are four great tips for marketing your company effectively, even when the money is tight.
Shoestring Marketing for Small Businesses
Leverage Social Media
There are billions of people on social media, and access to almost all of them is absolutely free. Establishing a presence on social media is one of the best, and most economical, ways to reach new customers and maintain contact with existing ones. Used correctly, social media can be a powerful marketing tool for a small business.
There are some basic rules to effective social media marketing. First, the content you create should be high quality; your potential customers have to want to view it. It should also be current, meaning that you should update your social media presence routinely. Your company’s Facebook page is worthless if the last time you updated it was eight months ago.
You should also remember to share and share alike on your social media platforms. Be willing to link to content that other people create or provide you, especially if it is related to your niche industry. This will help spread your social media presence further in the long run, and enable you to reach more potential customers.
Finally, your social media presence should foster community. Your company should interact with customers and potential customers there, and foster a climate where your customers also talk to one another. If your social media presence becomes a place people come to interact with one another, you will be creating the kind of brand awareness that you cannot buy at any price.
Create Buzz with Online Content
Another way to establish your brand and market your products and services economically is by creating great online content. Content marketing involves producing valuable or interesting information that helps generate interest in your company. All types of businesses and nonprofits have pursued this strategy; it is simple, and it works.
Interesting online content provides a service to current and potential customers; they may gain greater understanding of how to use your products or services more effectively, or greater information about the niche in which your products and services are used. Due’s blog, for example, has great information relevant to small businesses and entrepreneurs.
Other small businesses have built their entire marketing strategy around providing interesting content. Jenna Woginrich, for Go to the full article.
Source:: Small Business Trends