Shark Tank Update: Jackson’s Honest

By Erica Abbott

Jackson’s Honest

Company: Jackson’s Honest

Founders: Megan and Scott Reamer

Season: Appeared on the season 9 premiere

Jackson’s Honest offers organic, coconut oil-based potato and tortilla chips. Flavors include sea salt, sweet potato, barbeque, salsa fresca, maple cinnamon and more.

According to their website, their “goal is to make clean, simple products with as much of these nutrient-dense fats as we can in a great tasting and convenient form while spreading the word that ancestral fats are a critically important part of a balanced diet.” The business, with a mission of “goodness: pass it on,” was created to provide digestive comfort to their late son Jackson, who was diagnosed with Aicardi–Goutières syndrome, a rare autoimmune disease, in 2015.

When the Reamers originally appeared on “Shark Tank,” they came in asking for $1.25 million for five percent equity. The sharks agreed that the chips tasted amazing and guest shark Rohan Oza praised the duo for breaking the mold in the food industry. But while the sharks all liked different elements of the business and were inspired by their story, Robert Herjavec, Lori Greiner, Barbara Corcoran and Mark Cuban went out—leaving only Oza. He ultimately offered $1.25 million for 20 percent equity and, after several counteroffers, they accepted a deal at $1.25 million for 15 percent.

Scott Reamer spoke with Business 2 Community about Jackson’s Honest’s experience on the show and what their next steps are. Take a look at the Q&A below:

Q&A with Jackson’s Honest’s Co-Founder Scott Reamer

What was your strategy for navigating “Shark Tank”?

Honestly, we just wanted to be ourselves and make a personal connection to the Sharks. Because we prepared so intensely for several months, we were confident we knew everything about our mission, products, and business; that there wouldn’t be any question from the Sharks that we couldn’t answer. We also didn’t wed ourselves to a particular outcome: we were fully prepared to accept the fact that we might not get a deal at all and, if so, we were ok with that regardless of the outcome.

Make no mistake—we were incredibly psyched to have done a deal, but we came to accept the fact that we might not for any number of reasons that we couldn’t control. And we were ok with that. If we were anxious about anything, it was how to tell the story of our son and his 16 year battle with a rare disease—and how that disease and that battle made us all so much stronger as a family and served as the inspiration and fuel to start Jackson’s Honest.

How has Jackson’s Honest changed since the episode was first recorded? Since it aired?

Well, we certainly have been inundated with calls, emails, and reviews from new customers that never heard of our brand before the “Shark Tank” episode aired. And for that we are eternally grateful. To have had a chance to tell millions of people about our son Jackson, his story, our mission, and our products has been a real blessing. Of Go to the full article.

Source:: Business 2 Community

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