Seven Network, McDonald’s & AFL Boost Data Acquisition Using Sweepstakes

By Jessica Williams

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To celebrate the real champions amongst Australia’s local football clubs and to boost data acquisition, Seven Network has teamed up with McDonalds and AFL to launch a simple sweepstakes to its 7AFL Facebook page.

MARKETING CAMPAIGN OBJECTIVES

  • Capture valuable first party data in order to build its CRM database
  • Use campaign sponsorship with McDonald’s and AFL to increase campaign reach
  • Publicize and celebrate Australia’s local clubs and loyal club members

SWEEPSTAKES SOLUTION

Whilst we always celebrate the player who scores the winning goal, there’s often champions who go unnoticed. Whether it be those who constantly give up their time to help behind the scenes, or those who generally bring a real sense of passion to the game. To align with the AFL Champions, Seven Network has teamed up with AFL and its official partner, McDonald’s to engage Facebook followers in its ‘Macca’s Champion Of Play’ sweepstakes campaign, where Macca’s are on the hunt to find a local club AFL champion.

From helping to set up every football training session, to washing the player’s kits, it doesn’t matter how big or small the task is, it’s the passion and willingness to contribute that makes someone a real champion. Seven is encouraging followers of its 7AFL Facebook page to name who the real champion is in their local club, in return for the chance for their club to be granted $1k. In 25 words or less, participants are required to describe who their local champion is and reasons for their choice.

In order for Seven Network, as well as its partners, AFL and Macca’s to capture valuable audience data, participants are asked to submit their entry by completing the embedded form. Participants must submit a few personal details, including their name, email address, contact number, postcode and local club name to complete their submission.

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Source:: Business 2 Community

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