By Alex Jasin
You’ve probably read posts like this before. Maybe you’ve even written a post or two about design yourself. The answer’s always the same old story, to “build quality content, and visitors will convert”.
While there’s truth that high quality content typically performs better, this idea alone doesn’t give you the full picture.
Quality content can’t be understated, but you also need to focus on the design aspects of your website that contribute to the user experience.
If you don’t, you could end up wasting a ton of time building top-tier content and get next-to-nothing conversions for your efforts.
In this article, I’ll break down 7 of the best design tweaks to seriously maximize your website’s conversions, once and for all.
#1 – Incorporate Color Psychology
Psychology proves that certain colors stimulate different emotions. They can inspire aggressiveness, confidence, excitement – even confusion and sadness. But with over 16 million colors to choose from, how do you know which ones to use?
Numerous studies have identified how certain color palettes appeal to different audience types, and traditional marketers and veteran web designers use color psychology all the time. For example, a cosmetics e-commerce site may use shades of pink that’s associated with playfulness along with purple and blue – some of the favorite colors of women.
For individual site elements that you’d like to stand out, such as a CTA button, it’s advisable to use a complementary color, which is on the opposite side of the color wheel. For example, if the background color is blue, then you should create your website using an orange or yellow CTA button for emphasis.
#2 – Follow the F-Pattern
Ever since learning how to read, people grew accustomed to scanning materials from top to bottom and left to right – be it books, newspapers, or blog. This behavior is the main reason why experienced web designers utilize the “F-pattern” when planning the layout.
Following the F-pattern is the philosophy behind some design practices, such as using a full-screen image above the fold. Simply put, you need to put your best content near the upper-left corner of your site so your audience won’t miss it.
#3 – Use Full-Screen Images
Aside from using minimalistic design, a lot of web designers like to use full-screen background images above the fold. Image sliders are great, but using a single high-resolution image is proven time and time again to work in boosting conversion rate.
By using large images as background, you can immediately capture the attention of your audience. Its visual impact also heightens the sense of authority and legitimacy as long as you don’t use a generic stock photo that everyone else uses.
For example, when designing the website for my publication Metapress, we made it a priority to use high-quality and striking background images in its pages. Of course, aside from quality, you should also pay attention to the relevance of the image. Not only should it Go to the full article.