SEO Keyword Research for Beginners

By Ryan Shelley

Getting started with keyword research can be extremely overwhelming. There are many options and different routes to take, but many can just confuse business owners even more. Knowing which terms and topics to focus on could be the difference between creating compelling content or falling short. In this video, I cover the basics of keyword research, some popular free tools, and I walk through of our free keyword research template.

Before checking out the video, make sure you grab your free keyword research template here. This template has been designed for use with Moz Keyword Explorer. You can find that free tool here. Enjoy the video!

Video Transcript:

All right so today we’re going be taking a look at keyword research and how we find those core topics that push our content into a whole new realm of engagement. Both of the search engines and for the users. When we’re talking about keyword research a lot of people, get, you know, nitty gritty and deep into the numbers. And while the numbers are really important and they do show us tracks in trends, they can also uncover some misconceptions as well.

Just because a term has a lot of traffic doesn’t mean you’re going to get that traffic. It doesn’t mean that you’re going to get that interaction. So first you need to find the right terms with the right amount of traffic with the right amount of relevance. And then add the content that you build on top of that as well as the links and the many other factors that come together. The combination of those factors is going to play a role in how you rank.

But this process is how we define those core topics, and that’s why we’re going to walk through using some free tools.

All right. So what we’re going to cover is why taking the long-tail approach is important. We’re going to take a brief look at Humming-Bird and how that’s really impacted search. And then we’re going to overview a couple of tools tips and tricks. And then after that, we’re going to go into a tutorial on how to do the keyword research and how to use the template that we’ve created.

So, taking the long-tailed approach long-tail keywords are extremely important because they’re more specific. Users are starting to search way more precise, and they’re looking for exact solutions to their problems.

You know when they come in they have a problem. Searchers may use a broad term in the beginning. They’re just getting an idea of the information they are seeking. But, as you can see, you know with the broad terms you’ve got a number way more results to weed through. But you’ve got a lot less competition as you get more specific.

You may not get as much in the numerical value of the number people searching for that term may not be as high, but the people who are searching that keyword are way more action oriented. Go to the full article.

Source:: Business 2 Community

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