SEO Best Practices for Selling Online

By Dan Virgillito

Did you know that more than 1 billion people – or 40 percent of all global internet users – have purchased goods or products online? Selling on the internet allows even the smallest of companies to reach thousands of consumers around the world. And with the right techniques and SEO tactics, you’ll be able to reach customers who are ready to buy the minute they land on your site.

To maximize your opportunities, you’ll want to appear in the first few pages of Google. According to a Digital Synopsis infographic, “page one results enjoy a whopping 95 percent of all search traffic.” Furthermore, the total average click through rate for top 10 positions is 208 percent, implying that people click more than twice on sites appearing on the first page of Google.

So, the higher your website and product pages rank in search engine results, the more traffic you’ll get. The more traffic you get, the more sales you’ll rake in. So how do get on the first page of search results? We’ll get into that now.

SEO best practices for small businesses

To be a top ranking website, you’ll need to make sure your site is search engine optimized (SEO) and that your product listings are in top shape. To make it easier on your part, we’ve compiled SEO best practices that will boost your website’s ranking in search results.

Use the right keywords

Incorporate frequently used search keywords into your titles, heading, images tags, and product descriptions. This way, search results will direct traffic to your product pages. The more specific you can be with your keywords, the more likely your website will show up in relevant search results. For example, “iPhone cover” is a broad keyword, but “rechargeable iPhone cover pink color” may be narrow enough to reach your target market. Focused keywords are also referred to as long-tail keywords; keywords made up of 3-5 words specific to the items being sold.

Write unique product descriptions

Captivating product descriptions are key to ranking well in search engines and engaging site visitors. Instead of using generic language or using the description provided by the manufacturer, come up with something that’s fun to read and resonates with your customers’ interests. Think of your product description as an opportunity to tell a story and engage your reader. For instance, talk about how the item was created and explain how it can add value or be of benefit to the consumer. Don’t overlook the product specifics, such as size and weight of an item, as those are useful and informative pieces of information for prospective buyers.

Optimize images & include ALT text

SEO best practices for online selling also revolve around incorporating high-quality product images into your listings – with relevant ALT (alternative) text. ALT text helps Google and other search engines to read your image and place it in the most relevant search results.

Most website builders that support online sales have an ALT text Go to the full article.

Source:: Business 2 Community

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