Scott Brinker Explains WTF This Martech Graphic Means

By adageeditor@adage.com (George Slefo)


Scott Brinker is exhausted.

Since last fall, he’s been relentlessly pulling data to create the latest version of his infamous slide, which is pictured above. It features thousands of different logos for nearly every single marketing tech company operating in the space. Despite all the attention it gets, the graph itself might be getting stale, and Brinker knows this, adding it’s likely that it won’t have the same impact as it once did for much longer.

For those who don’t know, Brinker is editor of Chief Martech, and the face of the three-day event known as the Martech Conference. He’s working on some really big ideas, he says, including one where his beloved chart evolves from conversation piece into something that can actually function as a utility for marketers.

Scott Brinker is exhausted.

Since last fall, he’s been relentlessly pulling data to create the latest version of his infamous slide, which is pictured above. It features thousands of different logos for nearly every single marketing tech company operating in the space. Despite all the attention it gets, the graph itself might be getting stale, and Brinker knows this, adding it’s likely that it won’t have the same impact as it once did for much longer.

For those who don’t know, Brinker is editor of Chief Martech, and the face of the three-day event known as the Martech Conference. He’s working on some really big ideas, he says, including one where his beloved chart evolves from conversation piece into something that can actually function as a utility for marketers.

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Source:: Advertising Age – Digital

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