By David Kiger
QuinceMedia / Pixabay
Halloween is right around the corner, and with it come haunted houses, trick-or-treating and scary movies. Small business owners can capitalize on this time of year with related activities including seasonal marketing opportunities, costume contests and candy giveaways.
There are also tips that can be gained from spooky films — beyond the screams and shocks. Here’s a look at some lessons that can apply to small businesses.
Steven Spielberg’s 1975 classic Jaws has loads of frightening shark moments. But the leadership displayed by the mayor is fairly scary, too. Mayor Larry Vaughn (played by Murray Hamilton) is so concerned with generating revenue on the Fourth of July weekend that he prioritizes economics over the safety of people at the beach. Meanwhile, a hungry great white shark is lurking.
Business lesson: Though some in business may put money as the top priority, plenty of others will say it’s about people, and success stems from them. Virgin founder Richard Branson is a proponent of prioritizing employees, which then boosts customer service, as Oscar Raymundo writes in a story for Inc.com.
“As Branson sees it, the formula is very simple: Happy employees equal happy customers. Similarly, an unhappy employee can ruin the brand experience for not just one, but numerous customers,” Raymundo notes. “ … By not treating employees well, companies risk losing customers over bad service. To this end, Branson says he has made sure that Virgin prioritizes employees first, customers second, and shareholders third.”
“Effectively, in the end shareholders do well, the customers do better, and your staff remains happy,” Branson says in the story.
There are several scenes in 1991’s The Silence of the Lambs that show FBI student Clarice Starling (played by Jodie Foster) interacting with incarcerated killer Hannibal Lecter (Anthony Hopkins) to get his insight on a serial-killer case. It’s a daunting task, one that most people might wilt beneath, but Starling’s strength keeps her going.
Business lesson: It takes guts to start a business. Stepping out on your own and putting your faith in your abilities to succeed is no small feat. Steve Tobak explores this for Entrepreneur.
“It’s easy to play it safe, so that’s what the vast majority of us do throughout our lives,” he writes. “That’s not a bad thing, as long as your expectations are consistent with that. If you set the bar low, that’s all you can expect to achieve. If, on the other hand, you want to be successful and accomplish great things in life, you have to be willing to make tough decisions that put yourself and others at risk when your gut tells you it’s the right thing to do. Not only is that hard, it’s terrifying. But being brave in the face of fear is the mark of a true leader.”
The 1976 film Carrie features some of the worst cases of bullying ever put on screen. Many of the teenagers around the title character (played by Sissy Spacek) are cruel, culminating in a prank that goes awry for everyone.
Business lesson: Though Go to the full article.
Source:: Business 2 Community