At iWeb, we acknowledge the undeniable power of the online review and we’ve written about how customer feedback can make or break an online business. With Google basing their scheme around the collection of buyer reviews, they similarly appreciate the customer review, as a way for people to ‘self-certify’ businesses by commenting on the services they’ve received.
How does it work?
Seller ratings for your site are showcased via a 1-5 star score rating that appears on search ads and Google Shopping, as well as your Google Customer Reviews badge. For example:
Seller ratings are collected by Google from reputable sources that aggregate business reviews. Some of these include:
- Customer reviews that are collected post purchase on behalf of advertisers.
- StellaService, an independent company that analyzes the quality of your customer service through the measurement of your customer care, delivery, and returns.
- Aggregated performance metrics from Google-led shopping research.
- Ratings from Google Consumer Surveys, a market research platform that we use to collect data for certain domains and businesses.
- Shopping reviews for your shop domain, which include reviews from various third-party sources.
- Google also source reviews from a list of 32 other independent review websites.
The number of reviews required for Seller Ratings to be shown on ads has increased from 30 to 150 over a 12-month span, but the composite rating of at least 3.5 stars or higher has remained unchanged.
Google Customer Reviews badge
The Google Customer Reviews badge is a visual way to help shoppers easily identify your site with the Google brand. The badge also promotes your seller rating and can be placed on any page that you choose on your site.
If you click on the badge on any site then it will take direct you to a page, as seen in the example below. You will find a breakdown of the star rating and customer reviews from people who have used and purchased from the site you’re browsing on.
MyMemory, have made the transition to Google Customer Reviews and feature the badge and a 4.8-star seller rating on their homepage, as well as in Google listings.
Google Customer Reviews Opt-In
Google opt-in is an offer that appears to all customers after checkout. Users who opt-in may receive an email from Google Customer Reviews asking them to rate their experience with your store.
Customers must complete the survey in order for Google to collect their feedback as part of the Google Customer Reviews program. During the survey, customers rate their purchase experience from 1-5 stars and may provide free text comments if they choose.
It’s important that your customers are provided with the review option after your order has been delivered so they can give feedback on their entire shopping experience.
Integrating the survey opt-in module coding is explained on the Go to the full article.
Source:: Business 2 Community