Samsung Makes the Viral Video Chart ... but Not for a Phone or Washer


Samsung returns to our weekly Viral Video Chart with a product other than its usual smartphones, tablets and high-tech washing machines. This time it’s racking up views on behalf of an air purifier.

Nor is the campaign full of the kind of creative storytelling, celebrity or razzle-dazzle that Samsung smartphone videos exude. Sometimes an air purifier just wins.

Of course it might help that our “viral” chart always counts not only organic views initiated by curious viewers but also paid ad placements.

Samsung returns to our weekly Viral Video Chart with a product other than its usual smartphones, tablets and high-tech washing machines. This time it’s racking up views on behalf of an air purifier.

Nor is the campaign full of the kind of creative storytelling, celebrity or razzle-dazzle that Samsung smartphone videos exude. Sometimes an air purifier just wins.

Of course it might help that our “viral” chart always counts not only organic views initiated by curious viewers but also paid ad placements.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

Be Sociable, Share!