Salesforce Growth Continues Despite Lack of Acquisitions


Salesforce has raised its revenue forecast for the fiscal year, showing confidence that its expanded lineup of cloud-based software will continue to attract new business.

The company projected annual sales of as much as $10.4 billion. Analysts, meanwhile, estiamted on average $10.3 billion in sales.

The San Francisco-based company is pouring money into marketing tools, artificial intelligence and e-commerce services in the hopes of bolstering growth. Chief Executive Officer Marc Benioff — a longtime advocate of cloud-based software for businesses — is trying to find new ways to lure customers away from rivals such as Oracle and Microsoft.

Salesforce has raised its revenue forecast for the fiscal year, showing confidence that its expanded lineup of cloud-based software will continue to attract new business.

The company projected annual sales of as much as $10.4 billion. Analysts, meanwhile, estiamted on average $10.3 billion in sales.

The San Francisco-based company is pouring money into marketing tools, artificial intelligence and e-commerce services in the hopes of bolstering growth. Chief Executive Officer Marc Benioff — a longtime advocate of cloud-based software for businesses — is trying to find new ways to lure customers away from rivals such as Oracle and Microsoft.

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Source:: Advertising Age Digital

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