By Andy Beohar
Growth is critical to the success of your brand, and there is a lot of potential out there for SaaS businesses. If you want to grow your business, you need to start thinking like a SaaS marketing agency. Below, we’ve put together some of the top tactics that you can use to grow your business through SaaS marketing.
1. Content Marketing
One of the most important tactics that a SaaS marketing agency will use to grow a business is content marketing. By creating quality content that speaks to your audience’s greatest challenges, you can work to attract more visitors to your website and generate more quality leads. Content marketing helps establish a connection with your audience and educate them so that they can make informed purchasing decisions.
The best part about this tactic is that it increases in value over time. Unlike online advertising, which serves as rented space, content marketing works as an asset that your company owns and can use over time. Though you may initially spend time and resources to create the content, these assets continue to attract, delight, and convert your audience as long as they remain on your website, which provides maximum value for your marketing spend.
While developing a content marketing strategy, consider your audience’s biggest pain points. What challenges do your customers face? How does your software solve these challenges? What are the benefits of using your software? These are all things to consider as you develop content topics and consider which formats are best suited for these topics.
Once you’ve developed content marketing assets, you are not quite done yet. You will need to have a plan in place for promotion. Whether you choose to promote this content on your own channels, such as your website or blog, or use paid channels like Facebook ads, you need to ensure that this content is promoted effectively to ensure that you’re delivering your content to the right audience at the right time.
In the example above, Incapsula provides a free guide about how to prepare and respond to a DDoS attack. This type of value-driven content is a great way to get new leads to engage with and trust your brand.
2. Search Engine Optimization
Search engine optimization (SEO) works together with your SaaS content marketing efforts. By using both on and off-page SEO tactics, you can help make sure that people can find your content on search engines like Google and Bing. Though on and off-page SEO work together to increase your reach on the search engines, they are quite different in terms of tactics.
On-page SEO refers to the optimization that takes place within your on-page content. The first step in boosting on-page SEO is creating quality content that is attractive to your audience. In addition, you’ll want to consider your keyword strategy, internal linking practices, and use of meta titles and descriptions.
Off-page SEO refers to what happens off the page. High-quality link building is an important part of your Go to the full article.