By Andy Beohar
SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve. But getting consumers to commit to your monthly subscription fee isn’t always so simple. If you want to improve sales and grow your company, you’ll need to start turning trial signups into paid customers. In the content below, we’ll go over some of the best SaaS marketing that can help.
Establish a sense of urgency with your free trial sign-ups.
One way to help convert more trial users is to create a sense of urgency from the very start. Offering limited trials is one of the most common SaaS marketing techniques. These trials help grab the attention of your audience and create a sense of urgency by promoting an exclusive and limited free offer. The best way for people to fall in love with your product is by using it and experiencing the benefits first-hand. When you set a limit on their experience, it forces those who find value in your product to act quickly so as not to lose their access.
It may take some testing to determine what the best trial period is for your brand. However, most SaaS companies settle on a 7-day, 14-day, or 30-day trial period. Consider how long it takes the average user to determine whether your SaaS product is right for them, and use this as a starting point for your free trial period.
Another way that you can create a sense of urgency is by offering a special promotion to those who convert to a paid plan. This can help make the upgrade more appealing to those users who have been putting off switching to a paid plan or those who might be on the fence. By including extra incentives such as special pricing or premium content, you can help make the audience feel like they are getting more value for their money. The fear of missing out on this special deal will urge them to act quickly to take advantage of the deal.
Nurture free trial members through email marketing.
Implementing an email drip campaign to nurture relationships is an excellent way to help convert free trial signups to paid customers. Keeping in touch with free trial users through email helps you make sure that your brand is top of mind while they are completing their trial. Through an email nurturing program, you can help guide these users further down the funnel by providing educational materials and other helpful information about the benefits of your offering.
To get started, you will set up a series of automated follow-up emails to send to users over the course of their free trial. You’ll need to decide what content you will deliver to these users and when. We recommend testing your nurturing campaigns to determine the best combination when it comes to the number of emails, how frequently they are sent, and at what point in the trial that you send them.
Typically, SaaS companies will want to send an initial “thank you” Go to the full article.
Source:: Business 2 Community