By Karen Repoli
Add It to Your Email Funnel
It’s a little more content marketing you can do to get your revived blog post the best chance of taking off and getting shared far and wide. It’s also an easy way to stay in touch with your email subscribers and if you monetized the post, make a few bucks right away.
You can do this in a few different ways.
- Send a quick email to your list to let them know you’ve updated the blog post. Invite them to click through and read it and ask them to leave you a comment.
- If you have an autoresponder set up, consider adding a similar message to it so all of your readers, no matter when they sign up for your list get to see all your messages (and all your important revived posts).
- If you create a weekly, bi-weekly or monthly newsletter, feature the revived post it in.
Again, the goal here is to start spreading the word about your content and get the ball rolling. Since everyone has multiple social media accounts these days, every single one of your subscribers has the potential of spreading your post to their own circle of influence. And all it takes is the right person to share it for it to get you a fair amount of traffic.
And all those social mentions and links will help with SEO as well.
Most importantly though, you want to share it because it is good content your readers will enjoy and find helpful. Your goal should always be to serve your audience and build a closer relationship with them. Only then will you find out how you can best help them and they will know, like and trust you enough to spend their money when you make a product recommendation.
Step 9 – Rinse and Repeat
We’ve made it all the way to step 9. If you’ve been following along, reviving a blog post as you were reading through this, you noticed that this wasn’t that hard and not really all that much work.
And the good news is that it gets easier. Some of the things like setting up social media buttons are already taken care of and you don’t have to do them again. Other tasks like finding blog posts to revive you can easily do in batches and you probably have at least a few more posts picked out at this point that you want to go over and revive.
Creating pretty pinnable and shareable images gets easier with practice. In other words, you’ll get better and faster at this whole process.
The last step is to “rinse and repeat”. Keep going and start reviving old blog posts. Of course, that’s not the only thing you want to do on your blog. Keep writing fresh, new content, but also set aside a little time each week to revive an old post or two.
The effort is well worth it since chances are good that these posts are already getting a fair amount of traffic. By improving and reviving them, expect Go to the full article.
Source:: Business 2 Community