Reviving Your Old Blog Posts Steps 6 and 7: Optimize for Social Media and Start Driving Traffic

By Karen Repoli

Free-Photos / Pixabay

Are Your Blogs Optimized for Social Media?

Let’s get back to something super simple. Our task right now is to make sure it’s easy to share our updated (and new) content via social media.

When we talked about images, I asked you to think about what social media sites are most important to you. Ask yourself these questions:

  • Where is your traffic coming from?
  • Where are you finding your target audience?
  • Where are you making money?

These are the social media sites you want to focus on. If you don’t know the answer to these questions, stop here. Don’t go further until you know the answer to these questions as well as you know your own birthday!

If you aren’t quite sure how to check your stats, Social Media Examiner has the information you need in their post, “How to Measure Social Media Using Google Analytics Reports.”

Now, back to our topic.

I’m sure you’ve seen plenty of blogs that have a huge list of social share buttons at the bottom of their post. Chances are all those buttons aren’t doing much good. Instead, focus on your main two to three social media sites and make it easy for people to share.

Do you get a lot of traction from Twitter? Make sure you make it easy to tweet out little key snippets of text from your posts. Two excellent tools for this are ClicktoTweet and TweetThis.

Get good results from Facebook and having your content shared? Put a big Facebook button on those posts.

Do a lot of new readers and customers find you via Pinterest? Make sure you have pin buttons on all images and pay close attention to the alt tags on your images. The alt tags will become the default description for your pins. So be descriptive and inviting. Try a few different types of calls to action and see what gets you the biggest click through rates.

Reviving Your Old Blog Posts Step 6 and 7: Optimize for Social Media and Start Driving Traffic

Let’s break it down. There are two different types of work you’ve got to do here. The first is to make sure you have the share buttons in place you need on your blog.

The second part is to pay attention as you create or revive your blog posts.

  • Make sure your alt tags are descriptive for Pinterest.
  • Make sure you pick good tweetable quotes for Twitter.
  • Make sure your images and descriptions do well in Facebook. If you don’t like the text Facebook auto pulls from your posts, try adding a different one in the meta description box in WordPress.

Got it? Great – get to work and do that for your general blog settings and the blog post you’re reworking right now. I’ll meet you back here when you’re done.

Step 7 – Start Driving Traffic to Your Blog

Just because you build it doesn’t mean they’ll come. So let’s get to the exciting part. Everything is updated and ready to go. If you haven’t already done Go to the full article.

Source:: Business 2 Community

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