By Karen Repoli
Now that we’ve updated the content and made sure it will make us money, let’s make sure it looks good when our visitors come and visit the updated blog posts.
We’ll break this section down into two different parts. The first is basic formatting and the second one is adding images.
Formatting Your Blog Post
Having a well-formatted blog post actually, has two big benefits. It makes it easier to read, but it can also help with Search Engine Optimization. SEO is a big topic that’s a bit out of the scope of this blog series, but you can learn more here.
Your Blog Posts Need to be Easy to Read
Our main goal today is to make your posts easy to read and understand. Make sure it is easy to scan your post. Think about that. When you are reading online content, do you read every word? Probably not and means you are like the majority of people who read your content.
Can your readers get a pretty good idea of what it is about by reading the headline and any sub-headings you may have?
Are you breaking the text down into small paragraphs to make it easy to read online? Are you using sub-headings and bullets to break things up and again, make it easier to consume the information?
If not, work on that now until you get the formatting where you want it. If you’re not sure, ask a friend or fellow blogger to take a look at it for you. Don’t worry if this seems hard at first. After you reformat a few blog posts, this process will become second nature.
Adding or Updating Images
Pictures are a great way to add interest to a page and enhance the content. They’re the perfect way to grab your reader’s attention. And in an age of Facebook and Pinterest, you have to have images in your blog posts.
We’ll go into a little more detail on social media in the next post, but for now, think about how you want to use images and how those images will appear when your post is shared on Facebook or Pinterest.
Different image sizes are recommended for Facebook vs. Pinterest and in general, a horizontal image will do better in Facebook while Pinners seem to prefer vertical images. Think about which social media platform is more important to you and your target market. Where does your traffic come from? Actually, a better question to ask is where your most profitable traffic comes from.
Best Tools TipBookmark Sprout Socials’ Always Up-to-Date Guide to Social Media Image Sizes, (http://bit.ly/2g6i4dI) and refer to it frequently.
Once you know what social media site you want to focus on, optimize the image for that platform. In either situation, it’s usually helpful to add text to the image. Think of it as yet another attention grabbing headline.
Not sure what I’m talking about? Look at the example below or head on over to Pinterest.com and take a look at images that fellow bloggers have added.
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Source:: Business 2 Community