Reuters, the iconic news agency founded over a century ago, has expanded into the mobile app space within the last few years. For those not in the know, the Reuters app provides access to breaking news, market data, and more, straight to mobile devices around the world.
There’s little doubt that Reuters’ app content will keep you up to date with the world around you. But does the app’s user experience support its content? To find out, we explore the finer points of its app in our latest UX Analysis post. Read on to discover how Reuters keep mobile users active and engaged.
The Initial App Launch
What Reuters Does Well
The first element that grabbed my attention during the initial app launch was the lack of an onboarding flow. Some apps open with a multi-screen flow that’s designed to teach readers how to browse the app and convince them to sign up for an account.
For Reuters, readers don’t need an account to access the app content. That’s good news for first-time users. Instead of fumbling with a signup process, new users are dropped straight into interesting content. And since news is such an established category, most people don’t need a tutorial to learn how to navigate the app.
In place of an initial onboarding tour, Reuters uses a “What’s New” in-app message to explain anything new since the person last opened the app. The first message that appears at app launch is the one below.
This What’s New section is a good example of how to implement in-app messages. It’s always tricky to alert users about app updates and new features. Many people don’t read the changelog before downloading an app update, but it might be counterproductive to spam your audience with notifications for every update. How can app teams ensure their users are aware of each new feature?
This approach is the best of both worlds. The message succinctly explains a new UX feature that was added to the app. Some will appreciate the information, while others will dismiss it with a single tap. This in-app message is an unobtrusive way to keep app users in the loop.
One Way to Improve
Let’s look at Reuters’ strategy for increasing push notification opt-ins. This is a critical moment; if you can’t get users to agree to push notifications, it’s hard to remind them to open the app. This push notification permission prompt isn’t bad: It tells you the purpose of the push notifications, and it reassures you that you can always opt out later.
Furthermore, this message is a customized in-app message rather than a generic system prompt. If a mobile users taps No on a system prompt, the app won’t be allowed to request permission again — but tapping cancel still leaves the possibility of a second request in the future.
The one way Reuters can improve this Go to the full article.
Source:: Business 2 Community