According to Ignite, lead generation is the method of generating interest in your product or service from potential customers. However, 80% of marketers report that their lead generation efforts are only slightly or somewhat effective. Therefore, it is high time to list some tips that will help you quickly improve your lead generation. This blog focuses on social media and blogging for lead generation as well as lead generation fails.
Social media lead generation
The way people consume media has changed and lead generation has changed as well. These days, rather than brands finding the customers, brands must rely heavily on customers finding them. That means utilizing the internet and social media. One of social media’s greatest strengths is that it allows consumers to build relationships with brands. This no-pressure, conversational style has completely changed the way businesses can market themselves.
How to improve your company’s social media lead generation
To push fans and followers past the conversation phase, brands need to improve their ways of capturing leads. Ignite offers the following six tips:
1. Establish thought leadership
Offer your audience relevant, valuable content, and position yourself as a thought leader in your industry or niche. You become a thought leader by identifying your expertise and routinely updating your networks with the latest information, valuable insights, and ideas related to that subject. Once you have proven to be a valuable resource in your given area, customers will naturally be more interested in your products or services.
2. Share links to gated content
Gated content is content that is currently locked away and that is only accessible if you provide the requested contact information. The gate essentially implies that what lies behind it has more value than what could be found for free in blogs or other media updates, so you must ensure your gated content is a tier above the rest. It is effective because it gives brands the contact information of those that are truly interested in their product or services.
3. Run social media ads
With social media’s ability to target highly specific audiences, it has become one of the most effective ways to put your brand in front of those users most likely to convert. It has even gone a step further with ads designed specifically for lead generation, such as Facebook Lead Ads and LinkedIn Lead Gen Ads that work much like gated content.
4. Host a webinar or Twitter chat
These go hand-in-hand with thought leadership and gated content, with the added appeal of live interaction.
Webinars are a great way to wow fans and followers with your insight and expertise and provide an excellent way to promote like crazy. While live, encourage participants to interact and leave questions or comments and make sure to respond to each one. Your response could lead them back to other resources or engage them directly on social media. Webinars work so well because the value is often perceived as much higher than other forms of free content. And the conversion rate reflects that.
Twitter chats work Go to the full article.
Source:: Business 2 Community