Publishers May Have to ‘Volunteer’ in Fight Against Annoying Ads

By Admin It might be in a publisher’s best interest to “volunteer” for the Coalition for Better Ads’ fight against annoying advertisments. Late last week, three major trade bodies and coalition membersthe 4A’s, Association of National Advertisers and the Interactive Advertising Bureaupenned a letter to the group that proposed guidelines and logistics around how browsers should block […] Go to the full article.

Source:: Integrated Marketing Today

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