Pantone Names ‘Ultra Violet’ As 2018 Color of the Year

By Erica Abbott

monicore / Pixabay

The upcoming year is set to be perfectly purple thanks to Pantone’s newest Color of the Year. The color company announced Thursday that the 2018 Color of the Year is Ultra Violet, which is described as “inventive and imaginative.”

According to the Pantone Color Institute, the alluring color “suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.” Laurie Pressman, vice president of the Pantone Color Institute, said the deep purple hue “has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

Previous Colors of the Year include greenery, rose quartz and serenity, marsala, radiant orchid and tangerine tango. Ultra Violet is the first shade of purple since 2014 to have been chosen as Pantone’s Color of the Year, which reflects and inspires future design and style trends.

See how social media reacted to Pantone’s color of the year below:

Social Media Reacts to “Ultra Violet” Being Named Pantone’s 2018 Color of the Year

That ultra violet love

— FOB Appreciation (@era_fob) December 7, 2017

Yeessss!!! Love this color so much!!!

— Bay Area Fashionista (@BAFtweets) December 7, 2017

Eek! So excited for 2018’s color of the year!!!! Much better than 2017’s!

— Emily Blake (@emilyblake00) December 7, 2017

— Lyn Harris (@lyn_va) December 7, 2017

Of course. The bruise on the black eye that 2017 gave us all.

— tits the season (@itsabsaf) December 7, 2017

I have been so stressed and focused on the chaos happening on earth I forgot about THE ENTIRE CONCEPT OF SPACE. Glad The Color of the Year will remind me on the daily

— Emma Pindeck the Halls with Boughs of Holly (@emmaglen24) December 7, 2017

I am READY for purple makeup LET’S GO

— noirojos (@noirojos) December 7, 2017

We like Ultra Violet too! #DYK that we take images of space in ultraviolet? Capturing images in this light removes the distraction of normal stars like our Sun, revealing only the hottest stars and star-formation regions!

— NASA (@NASA) December 7, 2017

Yes – an excuse for purple everything Go to the full article.

Source:: Business 2 Community

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