<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/gWiQUInrqRA/need-optimize-instagram-business-profile-seo-01897636 target=_blank >Do I Need To Optimize My Instagram Business Profile For SEO?</a>

Do I Need To Optimize My Instagram Business Profile For SEO?

By Ivan Ivanov We are living in a world dominated by search engines. With 95% of the search traffic going through Google, Alphabet is constantly updating and changing its algorithms to ensure the best user experience. Google’s vision is for one to be able to find the information they seek the fastest way possible. And […] more…

Japanese Scientists Invent ‘Un-Meltable’ Ice Cream

By James Kosur Ice cream is one of the best treats you can have on a hot summer day. Unfortunately, the summertime favorite is prone to quick melting when temperatures rise — which also happens to be the exact time when we want to enjoy the frozen delight. Now, scientists in Japan, have figured out […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/DAREA9wGWos/1-surprising-stat-marketing-automation-platforms-01901490 target=_blank >1 Surprising Stat About Marketing Automation Platforms</a>

1 Surprising Stat About Marketing Automation Platforms

By Matt Ellis Marketing Automation Platforms (MAPs) have quickly become an important piece of any marketing technology stack. They’ve emerged on the heels of CRMs to serve as the base of operations for all of Marketing’s activities. With a MAP, Marketing can launch automated campaigns, score leads, and capture important demographic information about potential buyers. […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/e7A1BpjU2dc/using-what-you-sell-01897655 target=_blank >Using What You Sell……</a>

Using What You Sell……

By Dave Brock Free-Photos / Pixabay Recently, a good friend, who’s a senior manager in a Sales Automation Tools company, asked me for help. When he posed his request, I was puzzled, I responded, “John (that’s not John’s real name), isn’t that what your solution is supposed to help your customers do?” While it seems […] more…
<a href=http://adage.com/article/digital/print-topples-confederacy/310156/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital target=_blank >Print Topples the Confederacy</a>

Print Topples the Confederacy

By adageeditor@adage.com (Roberta Bernstein) .teads-inread { display:none; } .teads-inread { display:none; } Continue reading at AdAge.com Go to the full article. Source:: Advertising Age Digital Be Sociable, Share! Tweet more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/DHkv81tbdwA/game-review-hellblade-senuas-sacrifice-01901222 target=_blank >Game Review: Hellblade: Senua’s Sacrifice</a>

Game Review: Hellblade: Senua’s Sacrifice

By Jordan Samuel Set in the age of Vikings, a broken Celtic warrior “Senua” embarks on a haunting vision quest into Viking Hell to fight for the soul of her dead lover. Credit: Ninja Theory Battling through psychotic meltdowns is a huge factor, in Ninja Theory’s latest title Hellblade: Senua’s Sacrifice as we follow Senua […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/x96bAgAsw1Y/verizon-no-longer-boycotting-youtube-ad-buys-01901268 target=_blank >Verizon Is No Longer Boycotting YouTube Ad Buys</a>

Verizon Is No Longer Boycotting YouTube Ad Buys

By James Kosur Photo Credit: YouTube Verizon has ended its boycott on YouTube ad buying. The company stopped buying ads from the Google-owned company five months ago. The sudden stop was issued after the company became concerned about the type of content its ads were being paired with. Verizon Chief Media Officer John Nitti told […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/-XFN8AnSsWI/burying-lede-surefire-way-kill-engagement-native-ad-campaigns-01901265 target=_blank >Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns</a>

Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns

By James Kosur Did you know that 59% of articles are shared without being read? A study published by Forbes in August 2016 found that the average social share involved little to no engagement with the actual article being shared. It turns out that the average internet user will pass along an article without ever […] more…
<a href=http://adage.com/article/digital/facebook-airbnb-offense-nazis-violence/310157/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital target=_blank >Facebook, Airbnb Go on Offense Against Nazis After Violence</a>

Facebook, Airbnb Go on Offense Against Nazis After Violence

When white supremacists plan rallies like the one a few days ago in Charlottesville, Virginia, they often organize their events on Facebook, pay for supplies with PayPal, book their lodging with Airbnb and ride with Uber. Tech companies, for their part, have been taking pains to distance themselves from these customers. But sometimes it takes […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/Sy7AEGZsqeY/people-going-crazy-rainbow-headband-thats-dyed-right-hair-01901328 target=_blank >People Are Going Crazy Over This Rainbow Headband That’s Dyed Right Into Your Hair</a>

People Are Going Crazy Over This Rainbow Headband That’s Dyed Right Into Your Hair

By James Kosur Photo Credit: Instagram Rainbow hair coloring is all the rage at the moment. Over the last several years we have seen rainbow undercuts, rainbow armpit hair, and full-on rainbow hair coloring. The look, when done properly is mesmerizing and now the new big thing in rainbow hair dying has arrived. Rainbow headbands, […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/9LGRZjxGECI/scientists-just-unwrapped-mystery-onions-make-us-cry-01901332 target=_blank >Scientists Just Unwrapped The Mystery Of How Onions Make Us Cry</a>

Scientists Just Unwrapped The Mystery Of How Onions Make Us Cry

By James Kosur Photo Credit: Pixabay Onions are a delicious addition to many meal choices but they are also a pain to cut. Over the years, there have been many approaches to cutting an onion without crying. Some people soak them in water, others freeze their onions and cut them when needed. Some people even […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/WGKrXVuGjUc/pink-celebrity-dolphin-just-made-appearance-louisiana-01901339 target=_blank >A Pink ‘Celebrity’ Dolphin Just Made An Appearance In Louisiana</a>

A Pink ‘Celebrity’ Dolphin Just Made An Appearance In Louisiana

By James Kosur Photo Credit: SCUBA_THIB/CC BY-SA 2.0 Pinky, an albino dolphin, has made her annual appearance in the Gulf of Mexico this week. As her name suggests, the albino dolphin features a pink appearance, allowing her to stand out in a sea of gray dolphins. Pinky was first spotted nearly a decade ago and […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/XT84SDJVL0E/build-scalable-influencer-outreach-strategy-01896484 target=_blank >How To Build A Scalable Influencer Outreach Strategy</a>

How To Build A Scalable Influencer Outreach Strategy

By Emily Bauer Influencer marketing toes the line between celebrity endorsement and trusted recommendation from someone you admire. Done well, it’s a win-win-win scenario. The business gains credibility and access to a wider audience, while the influencer gets free swag and exposure to new followers (or whatever perks they negotiate). As for the influencer’s audience? […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/LvX0b8szDxc/total-talent-management-01901074 target=_blank >What is Total Talent Management?</a>

What is Total Talent Management?

By Sarah Rickerd No one would argue that today’s enterprise workforces resemble their century-old counterparts, thanks to the influential forces of generational change, technology and globalization. Yet, in many organizations, hiring and management strategies have remained stagnant—failing to keep pace with these significant evolutions. Companies that have fallen behind in this way create a strategic […] more…
<a href=http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/V2-9qxtEOSE/ target=_blank >Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing</a>

Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

By Elizabeth Williams Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder […] more…
<a href=http://www.jeffbullas.com/lead-magnet-ideas/ target=_blank >10 Irresistible Lead Magnet Ideas To Grow Your Email List</a>

10 Irresistible Lead Magnet Ideas To Grow Your Email List

By Susanna Gebauer Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building an email list is offering a sign-up form on […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/N8FQEWXQHAc/online-ad-creation-01896471 target=_blank >Online Ad Creation</a>

Online Ad Creation

By Jason Davis We’ve all seen them, those ads that are small and sometimes inconspicuous. I’m talking about the ads that show up on mobile websites in banners or small sidebars. They may be trying to tell you something, but sometimes can be confusing. Often, this is the result of the focus shifting to what […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/W-8r7G2kWkE/protect-bad-clients-sales-agreement-language-01896346 target=_blank >Protect Yourself From “Bad” Clients With This Sales Agreement Language</a>

Protect Yourself From “Bad” Clients With This Sales Agreement Language

By Brooke B. Sellas Sales agreement language may be the only way to protect yourself from unruly clients once they’re in your portfolio. What I’ve found is that there aren’t really “bad” clients, just uneducated clients. But if for some reason things go sour, strong language in your sales agreement may be your only saving […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/8O8vMToSCRA/avoiding-fraud-affiliate-marketing-01897894 target=_blank >Avoiding Fraud in Affiliate Marketing</a>

Avoiding Fraud in Affiliate Marketing

By Robert Woo Since there is some modicum of justice in the world, “most punchable face” candidate Martin Shkreli was recently convicted of fraud for price-hiking and lying to his partners. Affiliate marketing isn’t quite as big as pharmaceuticals yet, but it’s headed toward $6.8 billion, and it’s prudent to be on the look out […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/Tr0tJnIOB98/using-technology-improve-customer-experience-01896344 target=_blank >Using Technology to Improve Your Customer Experience</a>

Using Technology to Improve Your Customer Experience

By Jack Miller 63% of companies prioritized investing in new technology to improve customer experience and the options are far and wide when it comes to picking the right investment. Using technology to improve customer experience Organizations are transforming their customer experience by making use of new technology to gain deeper insights from their data […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/U29RzpHpH_Y/are-you-speaking-my-language-01896111 target=_blank >Are You Speaking My Language?</a>

Are You Speaking My Language?

By Joe Phelan For people that spend their days forming exquisite sentences and crafting deliciously punny headlines, correct grammar, punctuation, and spelling are the cornerstones of their art. These are essential, fundamental, and they are most certainly not up for discussion. In this world of text speak, abbreviations and hashtags, are content purists old hat, […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/oZfq21Hcsfo/business-support-charity-2-01896049 target=_blank >Why Your Business Should Support a Charity?</a>

Why Your Business Should Support a Charity?

By Personal Branding Blog Unfortunately, many businesses are only profit driven and they often neglect the problems of the world. However, you can get many benefits while helping the world become a better place to live. You can build a stronger brand image, attract and retain the best talent and separate your company from your […] more…
<a href=https://searchenginewatch.com/2017/08/17/the-15-best-google-chrome-extensions-for-seo/ target=_blank >The 15 best Google Chrome extensions for SEO</a>

The 15 best Google Chrome extensions for SEO

By Clark Boyd Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It can be dauntingly customizable, in fact. […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/FXin1EZpjKs/better-ux-compelling-new-feature-01895779 target=_blank >Better UX Is A Compelling New Feature</a>

Better UX Is A Compelling New Feature

By Jon-Mikel Bailey I’m on the advisory board for our community’s tech advocacy group, Tech Frederick. Once a month we meet to discuss how to build opportunities, grow talent, and solidify a community for the tech industry in our town. During one of these meetings, the chair of the advisory board, Vaughn Thurman, principal at […] more…

What Personalized Search Results Mean for SEO

By kniemisto Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. However, new research on consumer sentiment on Google shows that 43.5% of respondents do not realize that their search results are personalized. In this blog, I’ll cover the key […] more…
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