<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/CDhKSQKM0uw/crafting-change-management-plan-beginners-guide-01973916 target=_blank >Crafting Your Change Management Plan: A Beginner’s Guide</a>

Crafting Your Change Management Plan: A Beginner’s Guide

By Andrew Conrad As children, we’re taught to always have a fire escape plan. Whether at school or home, we drill exactly what to do to get out of a dangerous situation quickly and safely, so that if a real emergency comes up, we’ll be ready. For project managers, a change management plan is like […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/sj1FnMMPt4E/create-effective-pr-marketing-strategy-2018-01973898 target=_blank >How to Create an Effective PR & Marketing Strategy for 2018</a>

How to Create an Effective PR & Marketing Strategy for 2018

By Emily Sidley iStock How do you plan to market your business in 2018? As 2017 comes to a close, now is the time to start thinking about your marketing plan for the coming year. What’s been working well? What hasn’t? What new strategies will you try for 2018? Of course, we’re happy to help […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/GcyUs_LPNhc/animation-works-technology-business-video-01973651 target=_blank >Why Animation Works for Technology Business Video</a>

Why Animation Works for Technology Business Video

By Bruce McKenzie Animation and technology explainers The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash, a vector-based program widely used for web animation and games. Not “real” video—small file size was important. Real video—15-30 massive bitmaps per […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/Zlp_YABEOCk/keep-business-organized-01973499 target=_blank >How to Keep Your Business Organized</a>

How to Keep Your Business Organized

By Amanda Abella StartupStockPhotos / Pixabay The other day I walked into my apartment when my roommate asked, “How are you so freaking organized in your business?” Now, at this point, my roommate knows I juggle a lot of projects. On the one hand, I kind of thrive off of challenges. I’ve come to terms […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/2Mw-smyW-9g/pros-cons-selling-memberships-business-01973311 target=_blank >Pros and Cons of Selling Memberships in Your Business</a>

Pros and Cons of Selling Memberships in Your Business

By Kayla Sloan qimono / Pixabay If you have a successful business you may assume that when you decide to retire you will simply sell it to someone else. But what happens if you aren’t able to find a buyer? Obviously, that is not a problem for every business owner. Some have family members ready […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/tuTvVdPOiL4/3-ways-marketing-plan-may-need-evolve-2018-01973309 target=_blank >3 Ways Your Marketing Plan May Need to Evolve in 2018</a>

3 Ways Your Marketing Plan May Need to Evolve in 2018

By Miranda Marquit mohamed1982eg / Pixabay As we head into 2018, it’s important to look ahead and make sure you are positioning your business for what’s next. There are plenty of social media marketing trends to look forward to. And, as you consider what’s next for social, you also need to look into what your […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/9_5iHkn0gPg/customer-satisfaction-tips-improve-business-01973275 target=_blank >Customer Satisfaction Tips to Improve How You Do Business</a>

Customer Satisfaction Tips to Improve How You Do Business

By Karen Cordaway Some people use questionnaires to gauge what types of products and services people would like to see in the future. Other times, people ask questions to gather information about clients to better understand the goal of a project. In one of my last articles, I mentioned how crafting a survey can be […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/b-Y7SUyoD1g/meeting-ratings-improve-productivity-team-health-one-simple-discipline-01974379 target=_blank >Meeting Ratings: Improve Productivity and Team Health with One Simple Discipline</a>

Meeting Ratings: Improve Productivity and Team Health with One Simple Discipline

By Mike Paton In our first session with an EOS® client, we help them implement an efficient, productive Meeting Pulse and weekly Level 10 Meeting that quickly improve the quality of the company’s meetings. One of the things we insist they do is rate each meeting – out loud – as it concludes. “Rating your […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/2Of5U8doRfM/3-strategies-make-facebook-custom-audiences-3x-effective-01974105 target=_blank >3 Strategies to Make Your Facebook Custom Audiences 3X More Effective</a>

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

By Larry Kim Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the full power that Customer Audiences have to […] more…

What Facebook Wants in Videos for 2018

By Admin Today, we’re making an update to News Feed ranking that will help surface videos people are proactively seeking out and coming back to on Facebook From Facebook: For Video, Intent and Repeat Viewership Matter Today, we’re making an update to News Feed ranking that will help surface videos people are proactively seeking out […] more…

Fiverr Helping Small Business Social Media Marketers with Video Content Services

By Admin If you’re looking to create video ads and marketing videos to promote your company, cost is probably just as important as what you’ll create. New Fiverr Video Services Fiverr has just opened up a new featured section on its freelancer marketplace for pros who create live action videos, video explainers, and video ads. […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/70sGIChpuBc/joy-behar-grabbing-robin-williams-crotch-led-sexual-harassment-discussion-social-media-01977109 target=_blank >Joy Behar Grabbing Robin Williams By The Crotch Led To Sexual Harassment Discussion On Social Media</a>

Joy Behar Grabbing Robin Williams By The Crotch Led To Sexual Harassment Discussion On Social Media

By Shawn Rice Joy Behar grabbing Robin Williams by the crotch at a charitable comedy event led to many people raising questions about sexual harassment by her to the late comedian. A 2006 photograph is indeed real in that it shows Behar and Williams laughing alongside fellow comedians Billy Crystal and Whoopi Goldberg. In the […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/dJAiv-0LiEY/robert-mueller-misidentified-viral-vietnam-photograph-next-donald-trump-bowling-picture-01977103 target=_blank >Robert Mueller Misidentified In Viral Vietnam Photograph Next To Donald Trump Bowling Picture</a>

Robert Mueller Misidentified In Viral Vietnam Photograph Next To Donald Trump Bowling Picture

By Shawn Rice (@FredraKodama) A photograph showing Robert Mueller, special counsel, during his service in Vietnam is a misidentified picture. Although Mueller is a Vietnam veteran, a viral photograph does not actually show the former FBI director during the war in a comparison with President Donald Trump holding up a bowling trophy. The viral photos […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/bzDIjgxrGv0/busload-blacks-3-states-driving-alabama-vote-illegally-doug-jones-false-01977095 target=_blank >‘Busload Of Blacks’ From 3 States Driving To Alabama To Vote Illegally For Doug Jones Is False</a>

‘Busload Of Blacks’ From 3 States Driving To Alabama To Vote Illegally For Doug Jones Is False

By Shawn Rice A busload of African-Americans from three states driving over the border to Alabama to vote illegally for Democrat Doug Jones is fake news. There is no truth to a report that a busload of individuals crossed over into Alabama to illegally cast a ballot for Jones. During a special election, Jones beat […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/3wNPAGHpKzM/nick-saban-alabama-football-head-coach-finishing-third-2017-alabama-senate-race-satire-01977077 target=_blank >Nick Saban, Alabama Football Head Coach, Finishing Third In 2017 Alabama Senate Race Is Satire</a>

Nick Saban, Alabama Football Head Coach, Finishing Third In 2017 Alabama Senate Race Is Satire

By Shawn Rice Nick Saban having finished third in a special Senate election for the state in December 2017 is satire. Rather, a satirical sports site grossly overstated the University of Alabama football head coach’s performance in the December 2017 vote that saw Democrat Doug Jones beat Republican Roy Moore. During a special election, Jones […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/QbIQ2d8fnRw/answers-send-list-01974450 target=_blank >Answers: What Should I Send My List?</a>

Answers: What Should I Send My List?

By Karen Repoli antonynjoro / Pixabay Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services, but those of your JV and affiliate partners as […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/Y3Q4yIITFXw/mike-tyson-calling-hillary-clinton-americas-prolific-serial-killer-fake-news-01976977 target=_blank >Mike Tyson Calling Hillary Clinton ‘America’s Most Prolific Serial Killer’ Is Fake News</a>

Mike Tyson Calling Hillary Clinton ‘America’s Most Prolific Serial Killer’ Is Fake News

By Erica Abbott Wikimedia Commons Reports that Mike Tyson called former Democratic presidential candidate Hillary Clinton “America’s most prolific serial killer” are false. The fake quote from the former heavyweight champion stemmed from a notorious purveyor of fabricated stories. According to a Gossip Cop report, the fake claim originated on YourNewsWire, a disreputable/clickbait website known […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/q_ZuF8NLLtk/effective-tactics-driving-social-media-traffic-ecommerce-store-01974726 target=_blank >The Most Effective Tactics for Driving Social Media Traffic to Your eCommerce Store</a>

The Most Effective Tactics for Driving Social Media Traffic to Your eCommerce Store

By Ronald Dod What once was considered a fleeting trend for youngsters has become a new way of life for people of all ages: social media. It has changed the way we share our day to day moments, shop, and communicate with businesses. It is this same worldwide acceptance of social media that has brought […] more…

Your Guide to Finding a Suitable Affiliate Network

By Akinde Hafiz By now, you should know the impact of affiliate marketing in this modern digital marketing era. If you are still in the hazy, then it would shock you to know that the U.S. affiliate marketing industry contributes over $5billion to the country’s economy. That’s double the size of the economy of a […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/t_tyutgtjIQ/reps-5-steps-get-online-reputation-fighting-fit-2018-01971478 target=_blank >It’s All About the Reps – 5 Steps to get Your Online Reputation Fighting Fit in 2018</a>

It’s All About the Reps – 5 Steps to get Your Online Reputation Fighting Fit in 2018

By Dan Seavers What’s Your New Year’s Resolution? If it isn’t to improve your business’s reputation, then you’ll join the 43% of executives who believe their online rep is important, but still don’t do anything about it. Stop making excuses! Wokandapix / Pixabay Following our full online reputation management guide may be a marathon (and […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/4ncMG2n638o/improving-retail-experiences-conversational-commerce-01976956 target=_blank >Improving Retail Experiences With Conversational Commerce</a>

Improving Retail Experiences With Conversational Commerce

By Tara Ramroop Customer support is no longer a destination. Today, brands need to be everywhere their customers are. Enter conversational commerce: live chat or social messaging designed to connect customers with their favorite brands in real-time. It fills the gaps between the customer finding what they want, adding to their cart, and checking out—and […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/AW1HW8J0giY/vanna-white-fired-wheel-fortune-roulette-playing-scandal-satire-01976923 target=_blank >Vanna White Being Fired from ‘Wheel of Fortune’ over Roulette-Playing Scandal Is Satire</a>

Vanna White Being Fired from ‘Wheel of Fortune’ over Roulette-Playing Scandal Is Satire

By Erica Abbott skeeze/Pixabay Reports that Vanna White was fired from “Wheel of Fortune” after producers discovered her compulsive roulette-playing habits are false. Rumors that the longtime game show hostess was let go over a casino-related scandal stemmed from a well-known satire website. According to Snopes, the fake claim was originally published in 2015 by […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/ZxHsjOVtR6A/7-ways-financial-services-firms-can-leverage-artificial-intelligence-01974496 target=_blank >7 Ways Financial Services Firms Can Leverage Artificial Intelligence</a>

7 Ways Financial Services Firms Can Leverage Artificial Intelligence

By Jody Glidden Haunted by visions of robots compiling information and spitting out numbers as you wonder what happened to your once booming financial services firm? Relax. You won’t have to surrender to any robot overlords. In fact, jobs in financial services — tax preparation, auditing, consulting — are about to get more efficient. That’s […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/KzCwXOeR0Ck/beginners-guide-instagram-influencer-marketing-online-store-owners-01973775 target=_blank >Beginners Guide to Instagram Influencer Marketing for Online Store Owners</a>

Beginners Guide to Instagram Influencer Marketing for Online Store Owners

By Nicole Blanckenberg We all know how incredibly powerful UGC (user-generated content) can be for an eCommerce store. Well, Instagram influencer marketing is UGC on steroids. By harnessing the popularity and engagement of the right influencer you are able to access the most modern version of word-of-mouth advertising: social media. But I am getting a […] more…
<a href=http://feedproxy.google.com/~r/B2CMarketingInsider/~3/HA1VhNUJWSc/4-facebook-offers-boost-marketing-efforts-01973773 target=_blank >4 Facebook Offers to Boost Your Marketing Efforts</a>

4 Facebook Offers to Boost Your Marketing Efforts

By Miranda Marquit raphaelsilva / Pixabay One of the best online advertising tools you have available to you is Facebook. Potential customers by the thousands flock to Facebook to socialize, look for news, and even to shop. By providing Facebook offers, you can encourage them to spend money with your business or drive them to […] more…
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