By Amy Campbell
It’s easy to understand the appeal of attending a webinar. You don’t have to waste time traveling, the session doesn’t require face-to-face interaction, and – if you’re savvy enough to do it on a work-from-home day – you can learn in your pajamas.
But when it comes to hosting a webinar, it’s not such an easy sell. Why should you invest your own time, resources and brainpower into a webinar? Though the benefits may not immediately spring to mind, they’re real (and they’re quite powerful, too.)
Why host a webinar? Three reasons webinars generate high-quality leads
Willingness to invest time indicates strong intent.
If you’re like the rest of the working world, your calendar is jam-packed to the point where every free minute counts. Attending a webinar means sacrificing valuable time, so each sign-up should tell you that this person has some serious interest in getting to know more about your brand. At the very least, attendees are eager to learn more about the industry in which you operate and the kind of services your company provides.
Even if this person signs up for your webinar without ever even hearing of your brand, the presentation offers the ideal time to plant that seed of thought.
Your expertise serves as a valuable currency for correct information.
This is your opportunity to shine. Leverage what you know, balance that with what people are interested in learning, and voila! Your know-how will serve as an incentive for companies to provide more information than they would normally give to other brands.
Webinars and partnerships go hand-in-hand.
When it comes to webinars, leveraging your partners can make all the difference. Not only can they help fill in the gaps when it comes to insights and knowledge, having another speaker in your webinar will drastically improve the overall experience for the listener and help keep them engaged. What’s more, you’ll have twice the resources and manpower for promoting the webinar and managing sign-ups.
Webinar best practices
To help you learn how to better generate leads, we’ve put together a guide on webinar best practices. Learn what you need to do every step of the way to make the most of this excellent tool.
Before the webinar
When you’re wondering how to create a successful webinar, remember one thing above all else – preparation is key. By investing considerable time and thought into the planning process, your webinar will better serve your lead generation marketing strategy. Here are some tips for making sure your webinar is worth your while.
Choose your topic carefully
First things first, think about your core competency. When your colleagues stroll into your office looking for an expert opinion, what subjects do they bring to the table? If you choose a topic that makes you feel confident in your knowledge and experience, a strong webinar will follow.
With that said, make sure your topic isn’t too niche by doing some keyword research. Ensuring your topic has excellent search potential means you’ll be addressing the queries of people who actually want to learn more about your topic.
Work with partners to Go to the full article.
Source:: Business 2 Community