By Marko Saric
Welcome to our Instagram growth and engagement study for the month of October.
Instagram finally updated their API last month adding a lot of extra insights for Instagram Business Profiles. We’re going to expand our research this month with all this new and exciting data in the hope that you’ll find it useful.
Do sign up for a free Locowise trial right now in order to take advantage of all the new charts and insights for your Instagram business profile.
Let’s get started with a brief look at all the latest from the world of Instagram.
Instagram Stories now up on 300 million daily active users
The app has added several updates during the month of October including the introduction of polls within stories and the superzoom feature too. You can now also add guests to your live streams too.
There hasn’t been much development in the growth and engagement during October for the 2,500 Instagram profiles that we look at every month.
Instagram profile growth was steady compared to September at 0.05% while post engagement rate was steady too at 0.7%. Photos engaged 0.8% of the audience while videos engaged 0.5%. Profiles we looked at posted 3.62 times per day during the month with 82% of all posts being images.
A look at the performance of the new Business Profiles in our database
We wanted to see what we could learn from this new access to a broader range of different Instagram metrics. This is why we decided to expand our study with a look all the new Business Profiles in our database.
So do keep in mind that this is a fresh database and it differs from our regular database that we use in our monthly studies. We’ll look to improve our main database for these monthly studies soon as we’re getting access to more and more business profile data.
Only 7% posted Instagram stories in October
100% of business profiles we looked at posted at least one picture during the month of October. The average profile posted 23 photos during the month. 72% of all the profiles posted at least one video with the average number of videos posted being at 6.
54% of profiles used the carousel format posting 4 carousels on average in October. Only 7% used Instagram Stories posting 7 stories on average during the month.
In terms of pure performance, the average carousel post reached 2.9% of the audience with the impression rate at 3.5%. Videos reached 1.9% Go to the full article.
Source:: Business 2 Community