By Wendy Marx
Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence — they need a top-shelf online reputation.
For many, your online reputation is the only reputation that matters.
Why is your online reputation so important?
Your online reputation is your Good Housekeeping seal today. For instance, 92% of B2B buyers reported using online research at some point during the purchasing process. If your online reputation takes a nose dive — due to critical comments or negative publicity — you can be sure it will turn off your potential buyers.
Unfortunately, in our internet-based world, people feel no shame in overtly and maliciously criticizing a person or company onlline. So how can you combat this trend without being drawn into an internet battle?
How do you keep one person’s extreme opinion from harming your entire business? What should you do if negative news begins to circulate about your business? You can make online reputation management part of your ongoing solution.
There are many parts that go into building a good reputation. Let’s look at how you can manage your online reputation effectively and boost your overall B2B marketing strategy.
Businesses need more than an online presence. They need a top-shelf online reputation .
15 Powerful Tips and Tricks to Use When You Need Online Reputation Management Services
1. Earn the Respect of Your Audience
Respect is a precious commodity for all businesses — especially when it comes to online reputation management. Listen to your propsects and customers, and be responsive to what they tell you, good or bad. You can also win respect by being consistent — don’t say one thing and then do another.
2. Monitor Your Online Reputation
In order to stomp out criticism before it reaches damaging proportions, you need to keep track of it. Respond quickly to negative comments or criticism before these become too much to handle. You can do this cheaply and simply with Google Alerts — set up an alert for your company name and personal name, then monitor it regularly to see what comes up.
Beyond negative remarks, monitoring your online reputation will help you to be more available to your audience. Some buyers in the process of evaluating your company will take to social media networks like Twitter and Facebook to ask questions. The amount of time it takes you to respond to these questions can either boost or hurt your reputation. Assign someone to monitor your social media accounts for questions or comments, and respond promptly.
3. Don’t Hide Criticism
Be transparent . This means owning up to criticism as well as praise. If you try to hide or delete critical remarks — which will inevitably catch up to you — people might wonder why you did it. They may even suspect there was some truth to it.
Transparency is the signature of a trusted and reputable company. Negative remarks are considered a part of life, and don’t necessarily harm your Go to the full article.
Source:: Business 2 Community