By Brian Peters
For all of history creativity has, in a sense, been taken advantage of by business.
Look at any musician’s record deal. Or any painter who has found someone to represent them and put their work in galleries. Or the author whose book you see atop the NY Times Bestseller list.
It’s a perfect symbiotic relationship. Well, that is, until recently.
Over the last decade, there has been a sharp rise in creatives as business people. But how can you, as a business person or marketer, learn to hone your inner creativity to thrive in today’s market?
Paul Jarvis, one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur shares his insights into how many brands and marketers may be looking at social media all wrong. He also shares how creativity and human connection on social media might be easier than you think.
A huge thank you to Paul for packing episode #47 of The Science of Social Media full of inspiration and actionable takeaways for marketers looking to hone their inner creativity and drive real, human connections on social media. (Part of our brand new podcast series!)
In this episode, here’s what you’ll learn:
Paul Jarvis shares his journey from one-time touring musician to full-time entrepreneur. We dive into the intricacies creativity and the important role that it plays in social media and marketing success as well as how you can hone your inner creativity. We also get into some other great things like:
- How the best career moves can happen by accident (and often do)
- Why the “clutch” factor has been key in Paul’s career success
- How passion often follows expertise, not the other way around
- The importance of following market demand for your brand
- Why human connection is the most important factor for social media success
- The essence of creativity and how we’re all capable of being extraordinary
Why being human is one of the most important things your brand can do to connect
In Paul’s words…
“There are a lot of things that are dehumanizing in the marketing and corporate world today. There’s chatbots, and AI, and corporate jargon everywhere you look – even landing pages of most major companies! People create “humanity” in everything that they do, but that’s silly. We’re all surrounded by humans. People simply crave real connection with other people.”
A Great Moment
“Social media is the hook. People aren’t going to see your Twitter account and instantly buy something. But it’s a great place to give people a micro taste of your brand.”
– Paul Jarvis