Now Anyone Can Make a Dancing Hot Dog: Snapchat Opens Lens Studio to All

By glsoane@adage.com (Garett Sloane)


Snapchat is opening its augmented reality to the masses, opening a virtual studio where artists, developers and brands can create their own digital animations that users can put in their videos.

The Snapchat Lens Studio makes it easier for brands to participate in augmented reality on Snapchat, which many advertisers had complained was too cumbersome under the old process. Lenses are the augmented reality filters that go on top of images in Snapchat, transforming people’s videos and selfies. Some of the more popular ones morph people into pixies and animals and add playful characters to the scenery, like Snapchat’s now-famous dancing hot dog.

“With the release of Lens Studio, developers, creators, agencies, and brands willfor the first timehave the tools to create and distribute their own Snapchat augmented reality experiences,” Snapchat said in a blog post on Thursday.

Snapchat is opening its augmented reality to the masses, opening a virtual studio where artists, developers and brands can create their own digital animations that users can put in their videos.

The Snapchat Lens Studio makes it easier for brands to participate in augmented reality on Snapchat, which many advertisers had complained was too cumbersome under the old process. Lenses are the augmented reality filters that go on top of images in Snapchat, transforming people’s videos and selfies. Some of the more popular ones morph people into pixies and animals and add playful characters to the scenery, like Snapchat’s now-famous dancing hot dog.

“With the release of Lens Studio, developers, creators, agencies, and brands willfor the first timehave the tools to create and distribute their own Snapchat augmented reality experiences,” Snapchat said in a blog post on Thursday.

Continue reading at AdAge.com

Go to the full article.

Source:: Advertising Age Digital

Be Sociable, Share!