NFL Mobile UX Analysis: Touchdown or Foul?

By Stefan Bhagwandin

Mobile App UX Analysis NFL | Leanplum

For the next few entries in our mobile app UX analysis series, we’ll be taking on the wide world of sports apps. As football season is right around the corner, today’s post is on NFL Mobile, your one-stop shop for all things NFL. With news, game schedules, and team merchandise, there’s not a lot you can ask for.

Does the NFL app live up to expectations? Let’s dive into the app’s user experience to see if there are any potential areas for improvement.

Push Notification Permissions

nfl mobile

What NFL Mobile Does Well

The good thing about this prompt is that NFL Mobile explains the benefits of opting in, even if the timing is a bit too soon. Because this is a customized pre-permission that appears before the system prompt, tapping “cancel” on the above prompt doesn’t explicitly deny push permissions. The app can always ask again later. Whereas if NFL Mobile displayed the default system prompt instead of a customized in-app message, saying “no” would deny push permissions forever (unless the user manually changes the setting later).

One Way to Improve

The content of this push permission prompt is fine, but seeing it right off the bat is a bit of a killjoy. As a first time user, I’m more inclined to tap “cancel” instead of “OK” here. I just want to get into the app; push notifications are the last thing on my mind.

To improve the message’s timing, the app could wait until users reach a key behavioral milestone — such as adding a favorite team or buying a ticket — before making the request.

It’s easier to earn push permissions by waiting until users have engaged with the app. Last Minute Travel implemented a similar messaging strategy and earned a 182 percent lift in opt-ins.

News, Teams & Games

mfl mobile app

What NFL Mobile Does Well

With the prompt out of the way, the first-time user experience is actually quite friendly. The app opens with NFL articles and videos, making it easy to keep track of what’s happening in the league. By adding a favorite team, you can filter to only see news about that team — ensuring that content is always personalized and relevant.

The layout of the news screen is very effective. Each element is a slightly different size: some articles lead with a square image, others use a smaller banner image, and a few are text-only. The lack of uniformity makes each article stand out more. Furthermore, videos are embedded in the news feed, allowing you to play them without losing your place.

nfl app review

Moving on to the Games tab, there’s plenty of info on both individual player stats and upcoming games. During the draft it’s easy to browse each player’s athletic stats (top-left) and watch videos from key moments (top-right).

The videos are an especially nice touch because they curate the most interesting content. Even if a user doesn’t have time to follow the full draft, Go to the full article.

Source:: Business 2 Community

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