New Google Ad Filter Frightens Some Publishers and Ad Tech Players

By glsoane@adage.com (Garett Sloane)


Google’s plan for an ad-blocking browser is worrying some publishers and ad executives who consider the internet giant too powerful as it is.

Google dominates digital ad sales, ad delivery, search and publishing technology. It now will exert the power to interfere with websites’ ad revenue through its popular Chrome web browser.

Google on Thursday acknowledged that it plans to build an ad “filter” into Chrome that prevents pages from showing ad formats deemed too intrusive by the industry’s Coalition for Better Ads.

Google’s plan for an ad-blocking browser is worrying some publishers and ad executives who consider the internet giant too powerful as it is.

Google dominates digital ad sales, ad delivery, search and publishing technology. It now will exert the power to interfere with websites’ ad revenue through its popular Chrome web browser.

Google on Thursday acknowledged that it plans to build an ad “filter” into Chrome that prevents pages from showing ad formats deemed too intrusive by the industry’s Coalition for Better Ads.

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Source:: Advertising Age Digital

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