Thinking on your feet is a lot harder when you’re in front of the camera. Luckily, there’s a simple way to help keep your commentary on track. If you’re a marketer who produces in-house videos, consider using a teleprompter for your next B2B video.
Here are a few reasons why:
- A teleprompter can help if you’re nervous on camera
- A teleprompter tightens your message
- A teleprompter speeds up the process
A lot of folks will tell you to avoid using a teleprompter so that your videos are more authentic. There is some truth to that, but mostly any drawbacks of using a teleprompter can be averted through proper techniques, which we’ll address at the end of the blog.
First, I have a confession. When I was a student at the University of Washington (way back in the day), I interned at KOMO 4 TV’s morning news show, which required me to get up around 3:45 a.m. The trouble was that I was also an editor for the student paper, which kept me there until about 11. Oh, and I also attended classes full time.
As you may guess, I got a little tired, and then I got a little crabby. One of my responsibilities for the show was running the teleprompter. Well … on more than one occasion one of the anchors said something that annoyed me and later regretted the comment once we went on air ‒ and I got a little revenge via the teleprompter. … Enough said.
OK, back to our discussion of improving your on-camera performance.
A teleprompter hides the camera
Many people get nervous speaking on camera. They freeze up, act awkward, or forget what they want to say. On more than one occasion, I’ve spent literally hours behind the camera, through take after take, attempting to record just a couple of minutes of usable video with an interviewee.
Well, believe it or not, a teleprompter can help make you more comfortable by hiding the camera so that you’re only seeing the script you created scrolling along (and, don’t worry, I’m not controlling the playback speed).
A teleprompter tightens your message
Somewhere along the way, this idea that winging what you say is more authentic became the advice of the trade. But, it’s simply not true. While there are some people who are naturally skilled at doing this, most are not. Our CEO, Andy MacMillan, is great in front of a camera and working without a teleprompter. I am not. I usually need about a dozen or more takes to be able to stitch together a 1-minute B2B video. Then, during editing, I realize I forgot to say one or more key points in the video. Ugh.
A teleprompter forces you to write a script. Most teleprompter apps also let you know what the estimated run time is for that script. This is great for helping you tighten your messaging. One of the biggest metrics for your videos should be viewer engagement (how much of the video are they watching), and I can Go to the full article.
Source:: Business 2 Community