By Jaime Nacach
In a highly competitve market, a well made logo can put your business on the map!
When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.
Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost you’re comfortable with.
Don’t know where to start? Review these five options for making a logo and building your brand:
Option #1: Do-It-Yourself
Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.
Timeframe: Design isn’t easy, and it’s up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!
Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you’re after, consider another option.
Photo by rawpixel.com on Unsplash
Option #2: Online Logo Maker
Cost: Pricing for online logo makers varies, but it’s cheaper than crowdsourcing or outsourcing. Free packages usually only include low-resolution PNG files; professional packages are a relatively cheap option for the quality assets you get, including EPS and SVG files.
Timeframe: The best part about online logo makers like Logojoy is they can create mockups in minutes based on your preferences and let you tweak them in an editor tool. Some companies also provide design support via phone or online chat to make sure you get what you want.
Quality: Not all online logo makers are created equal, and some can generate options that look like clip art — the opposite of modern and professional. Do your research and test a few before choosing.
Option #3: Templates
Cost: Logo templates from sites like Creative Market or GraphicBurger are a low-cost option, with packages starting around $50. You’ll get the digital assets, and it’s up to you to make them work for your brand.
Timeframe: Searching for the right logo template can be time-consuming. You may also need to learn or purchase design software like Photoshop to edit and customize the templates to your liking.
Quality: The good news? You’re getting professionally designed assets. The downside? Because templates are available to everyone, someone else may be using the same template to design their logo.
Option #4: Crowdsourcing
Cost: Crowdsourcing involves posting a job and getting designers to submit logo options for you to choose from. Pricing varies depending on the options you’re looking for and the quality of designers you’re working with on platforms like DesignCrowd. You’ll often have to pay to post a design contest.
Timeframe: Crowdsourcing takes time. Designers need to Go to the full article.
Source:: Business 2 Community